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Mikhail Parakhin Steps Down from Bing Search & Microsoft Advertising

Analytics Vidhya

Mikhail Parakhin, who has led […] The post Mikhail Parakhin Steps Down from Bing Search & Microsoft Advertising appeared first on Analytics Vidhya. These changes extend beyond just new leadership.

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World’s Biggest Advertisers Embrace the Power of AI: A Paradigm Shift in Advertising

Analytics Vidhya

In a move that could reshape the advertising landscape, some of the world’s most renowned advertisers harness the potential of generative artificial intelligence (AI). Companies like Nestle and Unilever are spearheading this transformative journey, leveraging advanced AI technologies such as ChatGPT and DALL-E.

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A Year After: Has Blockchain Changed Advertising by 2022?

Smart Data Collective

Last decade made a pretty bold promise to digital advertising, which more than other industries suffers from insufficient transparency and a fraudulent environment. Currently, buy-side is most enthusiastic about blockchain implementation in ad tech, because advertisers and media buyers need good quality traffic.

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FTC forbids Intuit from advertising services as ‘free’

CIO Business Intelligence

The US Federal Trade Commission (FTC) ordered Intuit, a TurboTax software maker, to stop advertising its services as free if they are not free for most of its users. Alternatively, the company will need to reveal the percentage of consumers who qualify for its free services. The FTC voted 3-0 to issue this order against Intuit.

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Leading Advertising and Analytics Company Outperforms With a Graph Database

The company is using this graph to provide advertisers an ability to deliver commercials more successfully than ever before. Xandr, a division of AT&T, has built an identity graph that connects information on people, households, and more. Download the case study to learn more!

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AI Advances Help Contextual Targeted Advertising Strengthen Branding

Smart Data Collective

One of the best ways to utilize AI in marketing is by taking advantage of contextual advertising. A number of artificial intelligence algorithms that have been instrumental in improving the performance of contextual advertising campaigns. This form of advertising has several advantages, which will be explained below.

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5 Proven Tips for Utilizing AI with PPC Advertising in 2023

Smart Data Collective

As we have stated in the past, AI has led to both new opportunities and complications in the field of PPC advertising. How Can You Use AI in PPC Advertising, and Why is it Important to Do So? Best Practices for Using AI for PPC Advertising PPC advertising is a great way to drive traffic and sales for your business.

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Online Banking Without Third-Party Cookies

Since the inception of cookies in 1994, advertisers and brands have come to depend on them as a tool to help websites remember users. As the end of third-party cookies looms ever closer, some consumers are rejoicing in their demise while many advertisers and brands worry about how they’ll move forward without them.

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Post-Pandemic eCommerce Growth: Leverage Product Data, Market Research & Shopping Trends

Speaker: Phil Irvine, VP & Director of Audience Intelligence

One-to-one communication has been a trendy philosophy for marketers and advertisers for years now. The more personalized an organization can be with growth strategies and communications, the more likely engagement would increase and ultimately sales.