A Review of Data Storytelling Solutions

If you are in the data or analytics industry, it is worth getting to know Ted Cuzzillo. He’s been following our industry since 2007, was covering Tableau as an industry analyst before anyone else, and wrote for esteemed publications TDWI and Information Management.

He knows the analytics landscape. And he’s always looking for what’s next.

His new venture, DataDoodle, is explicit in where he has set his sights: he is exploring nascent trends and vendors in the area of smarter cities and data narrative.

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I had the opportunity to share what we’ve learned about data narrative (i.e. data storytelling) in the form of our own emerging solution, Juicebox.

As part of the launch of his new DataDoodle site, Ted posted an article entitled Two recent “storytelling” tools for public audiences.

The article begins by highlighting the value of data storytelling — particularly as it relates to municipalities, but for all organizations. He profiles both Juicebox and our esprits apparentés Toucan Toco, using a delightful cooking analogy.

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A few delicious morsels:

Comparing presentation of data to serving a meal:

The Juice Analytics’s product, Juicebox, is more like dinner at home with Blue Apron or other meal kit service.

We’ve always taken a people-first approach to technology. It was encouraging to hear Ted see that focus in the product:

Juicebox makes data consumption easy while it prods the data-shy into gradual self-confidence…Juicebox’s active approach grows analysts. A certain portion of its users will no doubt sprout legs, such as when they see that cooking by number is just a short leap to cooking by touch, smell, and sizzle. They may have not quite as satisfying a dinner the first few times they try that, but in the end they’re better cooks.

Finally, in comparison to Toucan Toco, which has committed to a more centralized, controlled approach, Ted’s verdict is that

The enterprise that wants to breed deep, enterprise-wide intelligence will prefer Juicebox.