Customer relationship management (CRM) is about knowing every critical piece of information about your customers. It’s absolutely necessary to have a CRM platform that can harness and manage data about your customers, no matter where it comes from.

It’s not enough to just have customer data—a business also needs to be able to use it to create better customer experiences.

 

An open, flexible CRM platform allows for access to vast amounts of customer data, and makes it possible to accommodate the kind of critical use cases that make for truly modern customer experiences. 

 

Download our guide to the top 5 opportunities from having a truly open CRM platform.