Marketing as a strategic business partner: mixing theory, research and #data
APRIL 2, 2019
Marketing is viewed as a key strategic participant in achieving the goals of businesses, both large and small. After all, the Internet can break a business very quickly! So, organizations need a cohesive strategy which aligns all methods of communication to ensure consistency (Porter, 2001). For example, over at Data Relish, we mix mature Business Intelligence technologies with new and upcoming technology, Artificial Intelligence is enjoying rapid growth (Xiong, 2019).