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Humans-in-the-loop forecasting: integrating data science and business planning

The Unofficial Google Data Science Blog

Ambiguity already exists in the business problem and in the variety of information one can bring to bear to solve it. Models that ignore key business drivers or uncertainties due to lack of hard data bring their own type of bias. Supply Chain Management: Design, Coordination and Operation, 2003. 5] Graves, S.C.