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Marketing as a strategic business partner: mixing theory, research and #data

Jen Stirrup

Marketing is viewed as a key strategic participant in achieving the goals of businesses, both large and small. I thought I’d share how we started to apply marketing theory, practice, and insights from data. After all, the Internet can break a business very quickly! The Marketing Book.; Oxford, UK.

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The Fellowship of the Metaverse: CIO, CMO, CCO and CHRO

CIO Business Intelligence

While one of the precursors to the metaverse, SecondLife, proved in the short-term that such items could certainly be desirable (from 2003 to 2013 $3.2 Will they be cajoling their parents to act as guarantors so they can buy their first digital home? Indeed, the one thing the SecondLife case study proves is that people are fickle.

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The HP-Autonomy lawsuit: Timeline of an M&A disaster

CIO Business Intelligence

The 2000s: Spending spree September 2003: Autonomy completes its purchase of video management software vendor Virage and rebuilds the company’s software on its own IDOL (Intelligent Data Operating Layer) unstructured data management platform. per share, a premium of around 60% over the market price. billion or $11.7

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An Intelligent Future for Manufacturing

CIO Business Intelligence

Another leading manufacturer, BYD , first entered the automotive market in 2003. The company has since sold over four million NEVs and in 2022 became the top seller among NEV brands worldwide. To support such rapid growth, the company needed the right capabilities for its R&D network and production systems.

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Il cliente al centro: come i CIO potenziano la customer experience mentre trasformano il business

CIO Business Intelligence

Tramite l’IA e la marketing automation di Vtex riusciamo a creare, previo consenso al trattamento dei dati, un profilo dei clienti per poter poi suggerire l’acquisto di prodotti che sono in linea con le precedenti scelte o gli interessi che emergono dalle ricerche e dagli acquisti”, dichiara Samà.

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3 powerful lessons of using data governance frameworks

CIO Business Intelligence

The first published data governance framework was the work of Gwen Thomas, who founded the Data Governance Institute (DGI) and put her opus online in 2003. When the data is bad, you can’t make decisions ahead of the market and ahead of the competition—or worse, you make the wrong decisions.

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Women IT leaders take center stage

CIO Business Intelligence

But they also brought her increased recognition which helped her land a job, in 2003, as director of the Dow Jones project management office. I wasn’t focused on a European market [professionally], so that didn’t really add a lot of value to what I was trying to achieve,” she explains.

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