Smart Data Collective

JUNE 16, 2022

Google Analytics wasn’t launched until 2005. If you are trying to create a great website, then you have to leverage analytics tools to improve the quality of your site by assessing the right metrics. Optimize your visual creatives. You will also want to use analytics technology to test different visual creatives.

Analytics 91

Analytics Testing Visualization Analytics Technologies 91

AWS Big Data

OCTOBER 11, 2023

Near-real-time streaming analytics captures the value of operational data and metrics to provide new insights to create business opportunities. These metrics help agents improve their call handle time and also reallocate agents across organizations to handle pending calls in the queue.

Management 108

Management Metadata Analytics Dashboards 108

Occam's Razor

APRIL 25, 2011

" I'd postulated this rule in 2005, it is even more true in 2011. Making lame metrics the measures of success: Impressions, Click-throughs, Page Views. Use metrics that matter: Loyalty, Recency , Net Profit, Conversation Rate, Message Amplification , Brand Evangelist Index , Customer Lifetime Value and so on and so forth.

Marketing 126

Marketing Measurement Metrics Testing 126

Domino Data Lab

JULY 22, 2019

He also really informed a lot of the early thinking about data visualization. It involved a lot of work with applied math, some depth in statistics and visualization, and also a lot of communication skills. He was saying this doesn’t belong just in statistics. But the point there was what was emerging was interdisciplinary.

Data Science 109

Data Science Machine Learning Data Governance Modeling 109

Occam's Razor

DECEMBER 9, 2013

Or Ford (it is amazing that in 2013, for such an expensive product, it looks so… 2005). Bonus: Facebook Marketing: Best Metrics, ROI, Business Value ]. If you open your copy of Google/Adobe Analytics or CoreMetrics or Webtrekk you'll notice that every single report has a gigantic number of metrics in it. Beat Beneful.

Marketing 165

Marketing Analytics Key Performance Indicator Optimization 165

Occam's Razor

OCTOBER 19, 2010

First presented at an eMetrics summit in 2005 the 10/90 rule was borne out of my observations of why most companies fail miserably at web analytics. Mongoose Metrics ~ ifbyphone. I know Mongoose Metrics a bit more and have been impressed with their solution and evolution over the last couple of years. Mongoose Metrics.

Analytics 135

Analytics Testing Optimization Measurement 135