Occam's Razor

APRIL 25, 2011

" I'd postulated this rule in 2005, it is even more true in 2011. Dan Grainger] "There's surely a tilting point between having an SEO optimised site that delivers visually and having one that simply stuffs keyword optimised text and links everywhere. Not following the "10/90 rule for magnificent web success."

Marketing 126

Marketing Measurement Metrics Testing 126

Occam's Razor

DECEMBER 9, 2013

Or Ford (it is amazing that in 2013, for such an expensive product, it looks so… 2005). Bonus: Facebook Marketing: Best Metrics, ROI, Business Value ]. Go buy a simple A/B testing tool ( Visual Website Optimizer , Optimizely ), go crazy optimizing every little thing to take money from the people who want to give it to you!

Marketing 165

Marketing Analytics Key Performance Indicator Optimization 165

Occam's Razor

OCTOBER 19, 2010

First presented at an eMetrics summit in 2005 the 10/90 rule was borne out of my observations of why most companies fail miserably at web analytics. If you can show ROI on a DW it would be a good use of your money to go with Omniture Discover, WebTrends Data Mart, Coremetrics Explore. Fourth Bit Of Context. The 10/90 Rule!

Analytics 135

Analytics Testing Measurement Optimization 135