The Unofficial Google Data Science Blog

APRIL 23, 2024

If the relationship of $X$ to $Y$ can be approximated as quadratic (or any polynomial), the objective and constraints as linear in $Y$, then there is a way to express the optimization as a quadratically constrained quadratic program (QCQP). However, joint optimization is possible by increasing both $x_1$ and $x_2$ at the same time.

Experimentation 52

Experimentation Optimization Uncertainty Metrics 52

CIO Business Intelligence

MARCH 10, 2022

Fujitsu remains very much interested in the mainframe market, with a new model still on its roadmap for 2024, and a move under way to “shift its mainframes and UNIX servers to the cloud, gradually enhancing its existing business systems to optimize the experience for its end-users.” years after its launch in June 2006.

Sales 130

Sales Testing Experimentation Data Processing 130

Occam's Razor

MARCH 23, 2021

This is very hard to do, we now have a proven seven-step experimentation process, with one of the coolest algorithms to pick matched-markets (normally the kiss of death of any large-scale geo experiment). From 2006: Is Real-Time Analytics Really Relevant? ). You have the start of a fabulous in-flight optimization engine.

Analytics 131

Analytics Scorecard Strategy Testing 131

Occam's Razor

NOVEMBER 12, 2006

And no that is not Visits or Total Visitors in the denominator, for my perspective on why that is sub-optimal click here and read the part about Why use Unique Visitors.]. Focus on the Why (use Surveys or Lab Usability or Experimentation & Testing for example). For exhaustive details click here.

Measurement 99

Measurement Analytics Optimization Marketing 99

O'Reilly on Data

JULY 25, 2023

To provide some coherence to the music, I decided to use Taylor Swift songs since her discography covers the time span of most papers that I typically read: Her main albums were released in 2006, 2008, 2010, 2012, 2014, 2017, 2019, 2020, and 2022. This choice also inspired me to call my project Swift Papers.

Consulting 246

Consulting Interactive Software IT 246

Occam's Razor

FEBRUARY 7, 2011

I have personally had a lot of success using Controlled Experimentation techniques, such as, say, Media Mix Modeling, to understand both current available demand and also segment conversion effectiveness. please refer to the controlled experimentation section, page 205, in the book for more. If you have Web Analytics 2.0 or non-U.S.),

Analytics 94

Analytics Measurement Metrics Predictive Analytics 94