2006, Experimentation and Predictive Analytics

Analytics On The Bleeding Edge: Transforming Data's Influence

Occam's Razor

MARCH 23, 2021

Finally, few analytics teams obsess about predictive analytics in a way that allows them to dictate future action. This is very hard to do, we now have a proven seven-step experimentation process, with one of the coolest algorithms to pick matched-markets (normally the kiss of death of any large-scale geo experiment).

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Web Analytics: Frequently Asked Questions And Direct Answers

Occam's Razor

FEBRUARY 7, 2011

The latter, except in rare cases, is hard to do predictive analytics on unless you are a stagnant business. I have personally had a lot of success using Controlled Experimentation techniques, such as, say, Media Mix Modeling, to understand both current available demand and also segment conversion effectiveness.

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Analytics Measurement Metrics Predictive Analytics

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Analytics On The Bleeding Edge: Transforming Data's Influence

Web Analytics: Frequently Asked Questions And Direct Answers

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