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The Complete Digital Analytics Ecosystem: How To Win Big

Occam's Razor

A very special type of metric is designated to be a Key Performance Indicator (KPI). Helpful post: You Are What You Measure, So Choose Your KPIs (Incentives) Wisely! ]. As we develop more sophistication to our measurement, they'll morph from being attributes of a Visitor to those of a Person. Definition?

Analytics 150
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Best Web Metrics / KPIs for a Small, Medium or Large Sized Business

Occam's Razor

Try, test, measure, be rich. You are a small sized business and these four simple key performance indicators will literally rock your world as soon as you start measuring them. Tip: If you've hired the right analytics talent/consultant to help you, they'll be measuring these fabulous four.

Metrics 151
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Excellent Analytics Tip #27: Chase Smart Calculated Metrics!

Occam's Razor

The specific metric I've been mad about since day one of this blog ( May 14th, 2006! ) It is measured as Orders/Visits. [Or, It has always upset me that we measure success using the metric Revenue. is Conversion Rate. Or, its variation Outcomes/Sessions]. "Gross" Calculated Profit. I can't help it.

Metrics 88