Occam's Razor

APRIL 21, 2014

I am having issues prioritizing 1) recommending fixing on site issues affecting real traffic levels versus 2) correcting significant configuration issues in Analytics measuring current site traffic. Even the worst analytics configuration in the world will most likely allow you to measure cart and checkout abandonment rate. Enjoy it.

Analytics 131

Analytics Marketing Analytics Marketing Metrics 131

Occam's Razor

DECEMBER 12, 2011

Try, test, measure, be rich. You are a small sized business and these four simple key performance indicators will literally rock your world as soon as you start measuring them. Tip: If you've hired the right analytics talent/consultant to help you, they'll be measuring these fabulous four. Where is it? Bounce Rate.

Metrics 151

Metrics Key Performance Indicator Analytics Optimization 151

The Unofficial Google Data Science Blog

APRIL 17, 2017

First, the system may not be understood, and even if it was understood it may be extremely difficult to measure the relationships that are assumed to govern its behavior. For this simple vignette, we might regard $X_1$ and $X_2$ as errors from a measuring scale and note that $X_2$ is not as precise an instrument as $X_1$.

Forecasting 83

Forecasting Modeling Statistics Risk 83

Domino Data Lab

JULY 1, 2021

Finally, we split the resulting dataset into a training and hold-out set, so that we can measure the performance of the classifier on unseen data. We can also test how well the model generalises by measuring the prediction accuracy on the hold-out set. ID of the longest sentence is 22480. nunique())). .] [0. 0.] [1.

Modeling 111

Modeling Statistics Testing Machine Learning 111

Occam's Razor

OCTOBER 16, 2007

I had first written about the wonders of site search analysis in a June 2006 post: Are You Into Internal Site Search Analysis? 3: Measure Internal Site Search Quality. #4: 5: Life Is About Results: Measure Outcomes! It is obvious to you how the above report can also help you measure the quality of your internal search results.

Analytics 101

Analytics Metrics Measurement Reporting 101

Timo Elliott

JANUARY 10, 2022

For example, we’re see all kinds of legislation requiring companies to measure set targets, measure and report their emissions, for example. Timo Elliott: Well, I’m not really qualified to talk about that because I’ve been the same company now for 30 years!

Data Processing 97

Data Processing Machine Learning Modeling Technology 97

Occam's Razor

MARCH 22, 2011

Today when we measure our Cost Per Acquisition (CPA) for our campaigns (Search, Email, Affiliate, whatever), we just think of the macro-conversion and, perhaps worse, we think only of that session / visit. See: Actively Avoid Insights: 4 Useful KPI Measurement Techniques ]. David's idea is simple and genius. Makes sense?

Analytics 87

Analytics Metrics Measurement Data Warehouse 87

Occam's Razor

JANUARY 12, 2015

Helpful post: You Are What You Measure, So Choose Your KPIs (Incentives) Wisely! ]. As we develop more sophistication to our measurement, they'll morph from being attributes of a Visitor to those of a Person. Please remember this important caveat as you pick KPIs. Now you have your foundation, metrics and KPIs. Definition?

Analytics 150

Analytics Slice and Dice KPI Metrics 150

Occam's Razor

MAY 16, 2011

My first blog post, on May 15th, 2006, was titled Traditional Web Analytics is Dead (let me emphasize the first word, traditional ). Today that's coupled with keynotes at conferences around the world, co-founding an online marketing and analytics certification company Market Motive Inc , and advisory roles thrown in for good measure.

Analytics 100

Analytics Visualization Broadcasting Metrics 100

Occam's Razor

APRIL 4, 2016

Your first skepticism flag should be: The title of the article says IQ, do PISA scores measure IQ? This post is from 2006: Data Quality Sucks, Let's Just Get Over It You'll learn the six step process you can use to overcome the paralysis. You are the smart Analyst. Quick Google search. They do not.

Analytics 93

Analytics Marketing Strategy Data Quality 93

Occam's Razor

JANUARY 4, 2016

The specific metric I've been mad about since day one of this blog ( May 14th, 2006! ) It is measured as Orders/Visits. [Or, It has always upset me that we measure success using the metric Revenue. is Conversion Rate. Or, its variation Outcomes/Sessions]. "Gross" Calculated Profit. I can't help it.

Metrics 88

Metrics Analytics Cost-Benefit Key Performance Indicator 88

Domino Data Lab

APRIL 3, 2019

Cloud gets introduced: Amazon AWS launched in public beta in 2006. Mobile gets introduced: the term “ CrackBerry ” becomes a thing in 2006, followed by the launch of the iPhone the following year. Now the picture starts getting more cluttered. Edge caches become crucial for managing data on its way from web servers to mobile devices.

Data Governance 84

Data Governance Machine Learning Data Science Metadata 84

Occam's Razor

FEBRUARY 7, 2011

Brian Krick: Best way to measure and communicate "available demand" from available channels (social, search, display) for forecast modeling. Additionally, it is exceptionally difficult to measure available demand because 1. See #1 in this post from 2006: Competitive Intelligence Analysis: Metrics, Tips & Best Practices.

Analytics 94

Analytics Predictive Analytics Metrics Measurement 94

Occam's Razor

MARCH 12, 2012

I've championed the need to leverage frameworks like the Digital Marketing & Measurement Model , in the web context, to ensure that the analysis we do is deeply and powerfully grounded in what's important to the business. " That is the title of my post from June 2006. "Data quality sucks, just get over it."

Big Data 127

Big Data Data-driven Analytics Unstructured Data 127

Perceptual Edge

SEPTEMBER 11, 2019

As far as I know, no research studies have ever measured the efficiency gains or losses for various tasks (e.g., For a bit more explanation, I suggest that you read the newsletter article titled “ Multivariate Analysis Using Parallel Coordinates ” that I wrote back in 2006. Table Lenses.

Visualization 88

Visualization Software Sales Data Processing 88

Occam's Razor

FEBRUARY 9, 2015

My first blog post on the topic of CIA was on 14th Aug 2006! It is nice to have that as a measure of loyalty to the site. (I'm Regular readers of the blog know of my deep love for competitive intelligence analysis. Competitive Intelligence Analysis: Why, What & How to Choose. Pretty straight forward.

Metrics 155

Metrics Reporting IT Analytics 155