Occam's Razor

DECEMBER 12, 2011

I am going to attempt to significantly simply your life by recommending the critical few metrics you should use to analyze performance of your digital marketing campaigns and website. Recommend metrics / KPIs you can use based on the size of your company. Best Metrics / KPIs for Small Business Websites. Obsess about this metric.

Metrics 151

Metrics Key Performance Indicator Measurement Optimization 151

Alation

OCTOBER 12, 2022

From product development to customer satisfaction, nearly every aspect of a business uses data and analytics to measure success and define strategies. Measures of central tendency. These terms that cannot aggregate, like a percentage, are often called non-aggregatable metrics. Percentages. What Is Quantitative Data Analysis?

Statistics 52

Statistics Sales Testing Marketing 52

Occam's Razor

APRIL 21, 2014

I am having issues prioritizing 1) recommending fixing on site issues affecting real traffic levels versus 2) correcting significant configuration issues in Analytics measuring current site traffic. Even the worst analytics configuration in the world will most likely allow you to measure cart and checkout abandonment rate. Enjoy it.

Marketing Analytics 131

Marketing Analytics Marketing Analytics Measurement 131

Domino Data Lab

JULY 1, 2021

from keras import optimizers from keras.models import Model from keras.models import Input from keras_contrib.layers import CRF from keras_contrib import losses from keras_contrib import metrics. Finally, we split the resulting dataset into a training and hold-out set, so that we can measure the performance of the classifier on unseen data.

Modeling 111

Modeling Statistics Testing Metrics 111

Occam's Razor

FEBRUARY 7, 2011

But each keyword gets "credit" for other metrics. Brian Krick: Best way to measure and communicate "available demand" from available channels (social, search, display) for forecast modeling. Additionally, it is exceptionally difficult to measure available demand because 1. Please see the advice above.

Analytics 94

Analytics Measurement Metrics Predictive Analytics 94

Occam's Razor

MARCH 22, 2011

Today when we measure our Cost Per Acquisition (CPA) for our campaigns (Search, Email, Affiliate, whatever), we just think of the macro-conversion and, perhaps worse, we think only of that session / visit. See: Actively Avoid Insights: 4 Useful KPI Measurement Techniques ]. David's idea is simple and genius. Makes sense?

Measurement 87

Measurement Metrics Advertising Marketing 87

Occam's Razor

FEBRUARY 9, 2015

My first blog post on the topic of CIA was on 14th Aug 2006! Traffic Trends Key Metrics Analysis. Onsite Behavior Key Metrics Analysis. I tend to use Hitwise a lot less, or not at all, because it is a very hard to use, it is slow, the UX/UI, metrics and reports have not really evolved over the years.

Metrics 155

Metrics Reporting IT Advertising 155