At a loss for data project ROI? Evaluate it like a product
CIO Business Intelligence
APRIL 18, 2022
In 2006, British mathematician Clive Humby proclaimed, “Data is the new oil.”. Today, Doug Laney, innovation fellow of data and analytics strategy at West Monroe, disputes Humby’s assertion on a technicality: “When you use a drop of oil, you can only use it one way at a time,” Laney says. Humby had bona fides to make that claim.
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