Occam's Razor

MAY 16, 2011

My first blog post, on May 15th, 2006, was titled Traditional Web Analytics is Dead (let me emphasize the first word, traditional ). I am so proud of having reached this incredible milestone, because when I started I was not sure I would make it to the first anniversary. Let me tell you how utterly improbable it seemed.

Analytics 100

Analytics Broadcasting Visualization Marketing 100

Occam's Razor

APRIL 4, 2016

This post is from 2006: Data Quality Sucks, Let's Just Get Over It You'll learn the six step process you can use to overcome the paralysis. The Best Ecommerce Experience In The World, Formulate Your Life, The Very Best Metric: Email Marketing. PS: Topics covered in my last few newsletters: Should you analyze individuals?

Marketing 93

Marketing Strategy Analytics Reporting 93

Occam's Razor

DECEMBER 12, 2011

I am going to attempt to significantly simply your life by recommending the critical few metrics you should use to analyze performance of your digital marketing campaigns and website. Recommend metrics / KPIs you can use based on the size of your company. Best Metrics / KPIs for Small Business Websites. Obsess about this metric.

Metrics 151

Metrics Key Performance Indicator Measurement Optimization 151

Occam's Razor

NOVEMBER 12, 2006

Is Real Conversion Rate metric a good one? Sit back, relax and enjoy the ride because you have achieved the pinnacle of Web Analysis! : ) [Oh ask for a bonus, Jim this one's for you!]. What do you think? Do you already use it and this is old news? Do you have suggestions on other ways in which to compute the Real Conversion Rate?

Measurement 99

Measurement Analytics Optimization Marketing 99

AWS Big Data

JUNE 30, 2023

Position 2 was established in 2006 in Silicon Valley and has a clientele spanning American Express, Lenovo, Fujitsu, and Thales. The Pay-per-click (PPC) & Search Engine Marketing (SEM) dashboard lets you deep dive into key metrics by campaigns, assets, ad formats, landing pages, and device types to better gauge performance.

Marketing 52

Marketing Dashboards Advertising ROI 52

IBM Big Data Hub

DECEMBER 4, 2023

Since 2006, Oracle has offered an implementation methodology, the Oracle Unified Method (OUM), a full lifecycle approach to implementing the company’s ERP software. This phase of planning also covers projected project milestones and well-defined metrics for the system once it goes live.

Testing 77

Testing Consulting Digital Transformation Cost-Benefit 77

CIO Business Intelligence

AUGUST 12, 2022

Formed from the merger of Thermo Electron and Fisher Scientific in 2006, Thermo Fisher Scientific is one of the world’s largest suppliers of scientific instruments, reagents, and services, with more than 130,000 employees worldwide. Since 2006, it has grown with additional mergers and acquisitions, including Life Technologies Corp.

IT 105

IT Data Lake Sales Interactive 105

Alation

OCTOBER 12, 2022

These terms that cannot aggregate, like a percentage, are often called non-aggregatable metrics. With quantitative data, numbers offer objective metrics. It is important to take into account that not all numeric data can be part of a calculation or aggregated. What Is Quantitative Data Analysis?

Statistics 52

Statistics Sales Testing Marketing 52

Domino Data Lab

JULY 22, 2019

You know, typically, when you think about running projects, running teams, in terms of setting the priorities for projects, in terms of describing, what are the key metrics for success for a project, that usually falls on product management. Then in 2006, they told me to go look at a website and sign up for a thing. Roll the clock out.

Data Science 109

Data Science Machine Learning Data Governance Modeling 109

Occam's Razor

APRIL 21, 2014

I believe these two posts with a collection of some of my favorite metrics will inspire you: 1. Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies 2. Best Web Metrics / KPIs for a Small, Medium or Large Sized Business. Do you have any metrics to measure the effectiveness of offline campaigns (Print/TV/Radio)??

Marketing Analytics 131

Marketing Analytics Marketing Analytics Measurement 131

Edwin Chen

OCTOBER 23, 2011

The standard approach is to take some similarity metric (e.g., correlation or a Jaccard index) to define similarities between pairs of movies, take the K most similar movies under this metric (where K is perhaps chosen via cross-validation), and then use the same similarity metric when computing the weighted mean.

Metrics 101

Metrics Modeling Interactive IT 101

AWS Big Data

FEBRUARY 2, 2023

Since its launch in 2006, Amazon Simple Storage Service (Amazon S3) has experienced major growth, supporting multiple use cases such as hosting websites, creating data lakes, serving as object storage for consumer applications, storing logs, and archiving data.

Reporting 85

Reporting Data Lake Management Optimization 85

Jet Global

NOVEMBER 23, 2020

The CFO Leadership Council was founded in 2006 as a gathering place for financial executives to network in a comfortable environment. Rob Lund, Partner at Advanced CFO, goes over the five key performance metrics you should be checking to make sure your strategy is working properly. Can you see it in your numbers?

KPI 52

KPI Finance Dashboards Data Processing 52

Domino Data Lab

JULY 1, 2021

from keras import optimizers from keras.models import Model from keras.models import Input from keras_contrib.layers import CRF from keras_contrib import losses from keras_contrib import metrics. We start by importing all the libraries needed for the ingestion, exploratory data analysis, and model building. import pickle import operator.

Modeling 111

Modeling Statistics Testing Metrics 111

Occam's Razor

FEBRUARY 7, 2011

But each keyword gets "credit" for other metrics. Parleo_ Q : what is most superficially tempting metric that is almost never worth worrying about? See #1 in this post from 2006: Competitive Intelligence Analysis: Metrics, Tips & Best Practices. Geruza: What is the best tool for a web analyst?

Analytics 94

Analytics Measurement Metrics Predictive Analytics 94

Occam's Razor

MARCH 22, 2011

And that is exactly the problem when you present conversion rates (also pathetically low on every single website on the planet) and other such metrics. Resist the urge to turn everything into an average, percentage, ratio or a compound metric. See: Brand Measurement: Analytics & Metrics for Branding Campaigns ]. Makes sense?

Measurement 87

Measurement Metrics Advertising Marketing 87

Occam's Razor

FEBRUARY 9, 2015

My first blog post on the topic of CIA was on 14th Aug 2006! Traffic Trends Key Metrics Analysis. Onsite Behavior Key Metrics Analysis. I tend to use Hitwise a lot less, or not at all, because it is a very hard to use, it is slow, the UX/UI, metrics and reports have not really evolved over the years.

Metrics 155

Metrics Reporting IT Advertising 155