Occam's Razor

MARCH 23, 2021

The first component is a gloriously scaled global creative pre-testing program. We pre-test pretty much everything in an online lab ish environment, and predict whether a piece of a TV or Billboard or Radio or YouTube or Facebook creative will be successful. Matched market tests. Creative is the thing you see in the ad.

Analytics 131

Analytics Scorecard Strategy Testing 131

IBM Big Data Hub

DECEMBER 4, 2023

Since 2006, Oracle has offered an implementation methodology, the Oracle Unified Method (OUM), a full lifecycle approach to implementing the company’s ERP software. Assemble a cross-collaborative implementation team with well-defined roles and identify major stakeholders to consult and test the system as the project moves forward.

Testing 77

Testing Consulting Digital Transformation Cost-Benefit 77

Occam's Razor

OCTOBER 16, 2007

I had first written about the wonders of site search analysis in a June 2006 post: Are You Into Internal Site Search Analysis? Its time for pretty pictures that teach… You can see the trend, you can also see some of the key new metrics that tell you the whole story (more on them later). Remember sexy metric bounce rate ?

Analytics 101

Analytics Metrics Measurement Reporting 101

Alation

OCTOBER 12, 2022

These terms that cannot aggregate, like a percentage, are often called non-aggregatable metrics. Test hypotheses in order to draw conclusions about populations (for example, the relationship between Lifetime Value and Annual Revenue). For a refresher on hypothesis testing, this cuemath summary is very helpful.).

Statistics 52

Statistics Sales Testing Marketing 52

Occam's Razor

NOVEMBER 12, 2006

The problem is that you are there just to look at the car, maybe take it for a test drive. Focus on the Why (use Surveys or Lab Usability or Experimentation & Testing for example). Is Real Conversion Rate metric a good one? You have not yet saved up enough to buy a new car. You really don’t want to be sold.

Measurement 99

Measurement Analytics Optimization Marketing 99

Occam's Razor

DECEMBER 12, 2011

I am going to attempt to significantly simply your life by recommending the critical few metrics you should use to analyze performance of your digital marketing campaigns and website. Recommend metrics / KPIs you can use based on the size of your company. Best Metrics / KPIs for Small Business Websites. Obsess about this metric.

Metrics 151

Metrics Key Performance Indicator Measurement Optimization 151

AWS Big Data

JUNE 30, 2023

Position 2 was established in 2006 in Silicon Valley and has a clientele spanning American Express, Lenovo, Fujitsu, and Thales. The Pay-per-click (PPC) & Search Engine Marketing (SEM) dashboard lets you deep dive into key metrics by campaigns, assets, ad formats, landing pages, and device types to better gauge performance.

Marketing 52

Marketing Dashboards Advertising ROI 52