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Excellent Analytics Tips #20: Measuring Digital "Brand Strength"

Occam's Razor

Bonus One: Read: Brand Measurement: Analytics & Metrics for Branding Campaigns ]. There are many different tools, both online and offline, that measure the elusive metric called brand strength. I believe it is one of the best possible ways to measure what humanity is thinking, and telling us via the queries they run on Google.

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Brand Measurement: Analytics & Metrics for Branding Campaigns

Occam's Razor

One of the ultimate excuses for not measuring impact of Marketing campaigns is: "Oh, that's just a branding campaign." It is criminal not to measure your direct response campaigns online. I also believe that a massively under appreciated opportunity exists to truly measure impact of branding campaigns online.

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A New Business Model for a Midsize Business: Fresh Air As A Service

Timo Elliott

The family business, with only a handful of employees, was founded in 2009 as a specialist wholesaler of residential ventilation. With affordable measurement systems, we can monitor the filters and then order the change when it is actually necessary.

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Smarten Augmented Analytics Receives CERT-IN Certification for Its Products and Services!

Smarten

” The Information Technology Amendment Act of 2009 designated CERT-IN as the national agency to perform functions for cyber security, including the collection, analysis and dissemination of information on cyber incidents, as well as taking emergency measures to handle incidents and coordinating cyber incident response activities.

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AI value begins with managing the C-suite conversation

CIO Business Intelligence

Executives need to have tactical conversations regarding which domains and activity areas — aka, in AI-speak, which definable problems and measurable goals — should be targeted with which ANI resources.

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Diversity and inclusion: 7 best practices for changing your culture

CIO Business Intelligence

Set measurable goals and then measure them “One of the most important aspects of creating inclusive organizations is about measurement,” says McCalla. You can’t really know how well you are doing at building the inclusive environment you want if you don’t set goals and measure your progress against them.

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The Very Group adopts a data catalog to better organize and leverage its online retail capabilities

CIO Business Intelligence

It launched its first online-only brand, Very, in 2009 and finally abandoned its printed catalogs to go all-in online in 2015. It’ being everything from how they collect and measure data, to how they understand it and their own glossary. The whole company rebranded as Very in 2020, the year Pimblett joined.

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