article thumbnail

Artificial Intelligence: Implications On Marketing, Analytics, And You

Occam's Razor

While the phrase Artificial Intelligence has been around since the first human wondered if she could go further if she had access to entities with inorganic intelligence, it truly jumped the shark in 2016. It’s implications are far and wide, even in the narrow scope that I live in (marketing, analytics, influence).

article thumbnail

Data-Driven Marketers Must Configure Outlook Data Files

Smart Data Collective

Big data has changed the marketing profession in extraordinary ways. billion on marketing analytics software last year. There are many different ways that marketers can leverage data analytics to create successful marketing strategies. One of the biggest benefits is in the realm of email marketing.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

2019 US Open Predictions: Doubling Down on the Data

DataRobot Blog

He has been working as a data scientist and leading teams of data scientists for over ten years in a wide variety of domains from fraud prediction to marketing analytics. He has worked for Towson University, SAS Institute, the US Navy, Websense (now ForcePoint), Stics, and HP before joining DataRobot in February of 2016.

article thumbnail

CIOs increasingly tap contract IT as talent gap filler

CIO Business Intelligence

That’s the route that I think CIOs need to take,” says Will Markow, vice president of applied research for talent at EMSI Burning Glass, a labor market analytics firm. And you should think about your freelance/contractor strategy as part of a holistic talent strategy. Plugging the talent gap.

IT 98
article thumbnail

Dear Avinash: Your Digital Marketing + Analytics Challenges Answered

Occam's Razor

Oh, and if you want to analyze behavior of new subscribers from a specific time period, say everyone in Jan 2016, you can use the spiffy cohort analysis option in advanced segmentation. Another more advanced strategy might be to leverage the User ID option with the new Universal Analytics roll-out by the team at Google.

article thumbnail

Data Analytics Helps Marketers Make the Most of Instagram Stories

Smart Data Collective

Instagram introduced stories in 2016 , and till then, it has become a fantastic marketing tool. Here are some reasons why Instagram stories can help you with your marketing goals. You can share photos and videos via Instagram stories that disappear after 24 hours.

article thumbnail

Create High-Impact Data Visualizations: Nine Effective Strategies

Occam's Razor

Ex: Six Visual Solutions To Complex Digital Marketing/Analytics Challenges. This is the simple view that greets you, outbreaks from 1890 to 2016 with vaccine development during that same time…. I explain this a lot more in the May 14th edition of my newsletter The Marketing Analytics Intersect: Eat pies, don’t share them.