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4 Data Analytics Tools That Will Revolutionize Marketing In 2021

Smart Data Collective

Data analytics is at the forefront of the modern marketing movement. Companies need to use big data technology to effectively identify their target audience and reliably reach them. Big data should be leveraged to execute any GTM campaign. Some of these were addressed in the Data Driven Summit 2018.

Marketing 105
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Sports venues advance goals, enhance fan experience with data analytics

CIO Business Intelligence

A 2018 report by consulting firm Deloitte notes that fans at home often have access to better camera angles, as well as AR/VR, multiplatform, and other multimedia options. Here are three examples of how sports organizations are using analytics to gain better insights into their venues.

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How To Use Data Analytics To Launch A Sustainable Technology Business

Smart Data Collective

You probably wouldn’t think that data analytics would be the core solution. Many people believe that the fields of big data and green business have little overlap. However, big data could actually be a wonderful solution for many sustainability problems. Big Data Helps Meet UN Climate Targets.

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Interview with: Sankar Narayanan, Chief Practice Officer at Fractal Analytics

Corinium

Will you please describe your role at Fractal Analytics? Are you seeing currently any specific issues in the Insurance industry that should concern Chief Data & Analytics Officers? Are you seeing currently any specific issues in the Insurance industry that should concern Chief Data & Analytics Officers?

Insurance 250
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Consolidation around Cognos 11.1 and other news from IBM Analytics University

David Menninger's Analyst Perspectives

IBM's Analytics University (held in both Miami and Stockholm) brought about some large changes. Big announcements this year included a consolidation of IBM's Watson Analytics into Cognos 11.1, helping provide some clarity to their analytics offerings, along with new visualizations and better data preparation.

Analytics 133
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5 tips for excelling at self-service analytics

CIO Business Intelligence

One potential solution to this challenge is to deploy self-service analytics, a type of business intelligence (BI) that enables business users to perform queries and generate reports on their own with little or no help from IT or data specialists. But there are right and wrong ways to deploy and use self-service analytics.

Analytics 136
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What is business analytics? Using data to improve business outcomes

CIO Business Intelligence

What is business analytics? Business analytics is the practical application of statistical analysis and technologies on business data to identify and anticipate trends and predict business outcomes. What are the benefits of business analytics? What is the difference between business analytics and data analytics?