Businesses today face unique challenges, whether it’s with hybrid cloud, AI, data analytics, or all of the above. Delivering solutions that can address those challenges effectively requires a robust ecosystem of partnerships. At the center of this critical ecosystem is the partner marketing team at Cloudera, who work tirelessly in pursuit of excellence for customers—and as a result, we’re proud to share that six of our very own Clouderans have been recognized by CRN as part of this year’s Women of the Channel. Each of these women play an integral role in fostering Cloudera’s partner ecosystem and delivering on the most pressing customer needs.
Every year, CRN publishes its Women of the Channel project to honor female executives for their accomplishments during the previous year, as well as the far-reaching impact these women have on the broader technology industry. Winners of this award are women who have played a prominent role in the IT channel ecosystem with either a channel organization, solutions provider, or distributor.
Let’s celebrate Cloudera’s own Women of the Channel and learn a bit more about the winners.
Natascha Lee, Head of Global Partner & Alliance Marketing – Natascha—a six-time winner of the Women of the Channel awards—boasts over 20 years of channel marketing experience across multiple B2B technology firms, including her time here at Cloudera. In her position, Natascha has led the transformation of Cloudera’s already high-performing Global Partner & Alliance Marketing team, weaving together the art and science of marketing to drive demand. She and her team’s work has been instrumental in aggressively pursuing revenue goals and growing market share, as well as has directly contributed to major growth within the partner marketing program. During her time with Cloudera, Natascha has helped facilitate major partner integrations with organizations like NVIDIA, among others, as the company continues to strengthen its offerings.
Valaretha Brown, Senior Partner Marketing Manager – Valaretha has delivered impactful results and growth opportunities through her work executing creative strategic marketing programs at Cloudera. A three-time winner of the Women of the Channel awards, Valaretha regularly aligns with trusted advisor partner contacts to deliver innovative demand-generation programs. Valaretha works collaboratively with complex, highly matrixed partner organizations to uncover strategic initiatives that make an immediate impact. As a part of that role, Valaretha has been at the heart of incorporating partners in marketing-wide programs, driving significant new leads, and delivering cobranded, impactful content for joint campaigns.
Lan Chu, Senior Partner Marketing Manager – As Senior Marketing Manager in Partner Marketing at Cloudera, Lan leverages her more than 20 years of expertise in marketing strategy and demand generation to work closely with cross-functional teams, partners, and vendors to deliver channel-focused marketing programs that amplify sales and drive business success for Cloudera’s entire partner ecosystem. In fact, you can learn more about Lan and her work with the partner marketing team here. Being named as a Women of the Channel recipient is a reflection of Lan’s dedication to elevating partner marketing programs at Cloudera and her deep understanding of what the needs of customers truly are.
Naomi Gravelding,Partner Marketing Manager – As a veteran of software startups, Naomi has a deep understanding of the space and the skillset to rapidly react to changes in the market. Her work has helped to expand partner marketing communications initiatives and fold in new and improved strategies and processes to boost awareness of Cloudera’s partner ecosystem and extend the company’s reach with current and prospective partners. Naomi built Cloudera’s first LinkedIn Partner Showcase page, which allows partners to engage directly with the broader partner ecosystem. Through her efforts to grow the partner marketing program, Naomi has helped increase reach among partners and prospects and establish clear guidelines for effective digital communications.
Janet O’Sullivan, Senior Partner Marketing Manager – Janet’s dynamic and far-reaching role managing partners across four continents has had a significant impact in fostering growth, developing a strong partner ecosystem, and generating significant ROI, all in service of delivering on customers’ most important needs. Her efforts have been highly successful, generating a 50% growth of the partner pipeline in her region collaborating with partners and internal stakeholders on more than 80 activities. Those campaigns ranged from some of the biggest industry events to smaller, much more focused, account-based marketing (ABM) activities. She has also played an essential role in driving the partner marketing team’s marketing development funds within the partner ecosystem.
Caitriona Snell, Senior Manager, AI/ISV Partner Marketing and Marketing Operations – Caitriona is another integral member of Cloudera’s partner marketing team, driving operational excellence and managing long-term projects that increase global revenue opportunities in the channel. Caitriona has established herself as a leader and even acts as a subject matter expert on marketing initiatives for other teams. As a winner of Women of the Channel, she is being recognized for her role in piloting a lead distribution program across multiple geographies that would ultimately lead to significant deal registrations and a vast number of new opportunities. She has also played an important role in connecting Cloudera technology and solutions to broader environmental, social, and governance (ESG) reporting needs—an aspect that has become increasingly important for customers and, likewise, important for channel partners to help address.
Learn more how Cloudera’s partner ecosystem can support your hybrid cloud journey.
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