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Benefits of Using Analytics to Optimize Your Telemarketing Strategy  

Smart Data Collective

Any company that wants to implement a successful marketing strategy needs to invest in analytics technology. We have talked extensively about the importance of analytics in online marketing, but it can be just as important for traditional marketing strategies as well. Generate More Qualified Leads.

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Analytics Technology Redefines Social Media Marketing in Sports

Smart Data Collective

Analytics technology has been a huge gamechanger for the sports industry. billion on analytics last year. Nabil M Abbas of Towards Data Science talked about one of the most interesting ways that data analytics is changing the NBA. Analytics technology has made it easier than ever to monitor fan engagement.

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Advances in Data Analytics Key to Business Website Optimization

Smart Data Collective

Data analytics technology has had a profound effect on the nature of customer engagement. Analytics is especially important for companies trying to optimize their online presence. Website optimization is absolutely vital for any brand striving to do business online. Optimize for mobile.

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Machine Learning Bolsters Digital Marketing Strategies

Smart Data Collective

AI technology is especially beneficial with digital marketing, since digital marketers can take advantage of large amounts of data to optimize their strategies. And no, it is not a new concept which means it’s time you start using machine learning to drive your digital marketing strategies.

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Data-Driven Marketing Strategies to Supercharge eCommerce Businesses

Smart Data Collective

New advances in data technology have been especially beneficial for marketing. E-commerce Companies Are Using Big Data Technology to Improve the Execution of their Marketing Strategies. More e-commerce companies are leveraging analytics and AI to improve their business strategies. billion on big data by 2025.

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Can Data Mining Aid with Off-Page SEO Strategies?

Smart Data Collective

One of the most important ways that companies can use data mining in their marketing strategies is with SEO. Data mining is going to be the life of many offsite SEO strategies in the future. We are going to get into the nuts and bolts of using data mining to optimize your offsite SEO strategy.

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Using Data-Driven Lean Thinking to Optimize Business Processes

Smart Data Collective

A growing number of businesses use big data technology to optimize efficiency. However, companies that have a formal data strategy are still in the minority. Only 32% of executives have officially laid out a data strategy to drive their organization. Keep reading to learn how to combine these two initiatives.