4 Types of Distance Metrics in Machine Learning

Analytics Vidhya

Distance metrics are a key part of several machine learning algorithms. These distance metrics are used in both supervised and unsupervised learning, generally to. The post 4 Types of Distance Metrics in Machine Learning appeared first on Analytics Vidhya.

Corinium Meets: Quantum Metric Head of Behavioural Research Marina Shapira


Ahead of her presentation at CDAO UK, we spoke with Quantum Metric’s Marina Shapira about predictive analytics, why companies should embrace a culture of experimentation how and CAOs and CXOs can work together effectively.

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11 Important Model Evaluation Metrics for Machine Learning Everyone should know

Analytics Vidhya

Overview Evaluating a model is a core part of building an effective machine learning model There are several evaluation metrics, like confusion matrix, cross-validation, The post 11 Important Model Evaluation Metrics for Machine Learning Everyone should know appeared first on Analytics Vidhya.

Data Analytics Provides New Insights on Email Marketing Metrics

Smart Data Collective

Data analytics is changing the future of email marketing. Liga Bizune is a renowned data analytics expert that has written about the benefits of big data in email marketing. They need to stop sending cold emails until they have good metrics.

Build Product Progress with a Strong Data Culture

Speaker: Nima Gardideh, CTO, Pearmill

Have you ever thought your product's progress was headed in one direction, and been shocked to see a different story reflected in big picture KPIs like revenue? It can be confusing when customer feedback or metrics like registration or retention are painting a different picture. No matter how sophisticated your analytics are, if you're asking the wrong questions - or looking at the wrong metrics - you're going to have trouble getting answers that can help you. Join Nima Gardideh, CTO of Pearmill, as he demonstrates how to build a strong data culture within your team, so everyone understands which metrics they should actually focus on - and why. Then, he'll explain how you can use your analytics to regularly review progress and successes. Finally, he'll discuss what you should keep in mind when instrumenting your analytics.

How Recruitment Metrics & Dashboards Can Help Improve Hiring New Candidates


That’s where recruitment metrics come in. By utilizing recruiting KPIs presented through the medium of visual and interactive HR dashboards , it’s possible to use recruitment metrics to better interpret and evaluate a variety of talent acquisition factors that aid in hiring processes.

The Right Metric Matters

Andrew White

An oft heard inquiry from clients is, “What is the right metric to use?” In all cases the assumption is that there is a definitive metric or key performance indicator (KPI). Such initiatives sought to provide an aligned set of metrics for all the major activities in an organization. In other words, the two metrics used provide local goals that when taken together, or globally, create complexity that will lead to inefficiencies.

Excellent Analytics Tip #23: Align Hits, Sessions, Metrics, Dimensions!

Occam's Razor

Web Analytics tools have become pretty feature rich, and the future promises to bring even more goodies ( Universal Analytics anyone?). This particular problem exists primarily because Analytics allows us to create custom reports. What is a metric? ]. What is a metric? ].

These Top 3 Email Metrics Tools Are Made Possible By Big Data Analytics

Smart Data Collective

Although data analytics has played a vital role in split-testing campaign variables, there are other benefits as well. Email productivity is intrinsically linked to your productivity as a whole, and studying your email metrics using email metrics tools is the only way to make improvements.

Magnificent Mobile Website And App Analytics: Reports, Metrics, How-to!

Occam's Razor

They will need two different implementations, it is quite likely that you will end up with two sets of metrics (more people focused for mobile apps, more visit focused for sites). Then approach each separately (even though there are tools like Google Analytics that will do both).

Ad Block Tracking With Google Analytics: Code, Metrics, Reports

Occam's Razor

I am insanely excited that we can track ad blocking behavior in Google Analytics, so easily. Setting Google Analytics front end elements (custom dimensions, advanced segments). Let now go and configure the Google Analytics front-end. Go to any report in Google Analytics.

The Lean Analytics Cycle: Metrics > Hypothesis > Experiment > Act

Occam's Razor

To win in business you need to follow this process: Metrics > Hypothesis > Experiment > Act. We are far too enamored with data collection and reporting the standard metrics we love because others love them because someone else said they were nice so many years ago.

The Very Best Digital Metrics For 15 Different Companies!

Occam's Razor

There is no golden metric for everyone, we are all unique snowflakes! :). and tell you what are the best key performance indicators (metrics) for them. In the past I’ve shared a cluster of metrics that small, medium and large businesses can use as a springboard….

Excellent Analytics Tip #27: Chase Smart Calculated Metrics!

Occam's Razor

I've consistently complained about a fundamental flaw in Web Analytics tools: They incentivize one night stands , rather than engagements matching customer-intent. It is just how all of the Digital Analytics tools are configured at their very core. Smart power, of smart metrics.

Top 18 Social Media KPIs & Metrics You Should Use For A Complete SM Strategy


Here, we’ll examine 18 essential KPIs for social media, explore the dynamics and demonstrate the importance of social metrics in the modern business age with the help of a KPI software , and, finally, wrapping up with tips on how to set KPIs and make the most of your social platforms.

Excellent Analytics Tip #26: Every Critical Metric Should Have A BFF!

Occam's Razor

But the problem is that single golden metrics hide valuable insights and, more often than not, drive bad behavior. Here's my proposal: If you are pushed to have a single golden metric, give it a partner. The BFF metric you find should not be one that is very far away.

Top 40 Engineering KPIs and Metric Examples for 2020 Reporting

Jet Global

An engineering Key Performance Indicator (KPI) or metric is a clearly defined quantifiable measure that an engineering firm uses to gauge its success over time. This performance metric measures the rate at which your engineering team meets its deliverables on time.

Google Analytics Visits Metric: Change. Implications. Opportunities.

Occam's Razor

Recently the Google Analytics team changed the way sessionization algorithm. Some of you know that I am the co-Founder of Market Motive, and also lead the Web Analytics Master Certification course (which is one of eight courses in Internet Marketing certification ).

Smart Dashboard Modules: Insightful Dimensions And Best Metrics

Occam's Razor

In the post Adil commented that he's observed that attribution modeling is missing from most web analytics dashboards. The post also shares a total of seven complete modules to your digital analytics dashboards. As you can see my dashboard module is directly from Google Analytics.

Take Complete Charge Of Customer Satisfaction Metrics – Customer Effort Score, NPS & Customer Satisfaction Score


Read here how these metrics can drive your customers’ satisfaction up! Customer satisfaction metrics evaluate how the products or services supplied by a company meet or surpass a customer’s expectations. Exploring Customer Experience Analytics. This metric is all about referrals.

28 Best Insurance KPIs and Metrics Examples for 2020 Reporting

Jet Global

An insurance Key Performance Indicator (KPI) or metric is a measure that an insurance company uses to monitor its performance and efficiency. Insurance metrics can help a company identify areas of operational success, and areas that require more attention to make them successful.

Top 35+ Finance KPIs and Metric Examples for 2020 Reporting

Jet Global

A financial Key Performance Indicator (KPI) or metric is a quantifiable measure that a company uses to gauge its financial performance over time. These three statements are data rich and full of financial metrics. The Fundamental Finance KPIs and Metrics – Cash Flow.

4 Crucial Metrics All SaaS Companies Must Track with Big Data

Smart Data Collective

Tracking the right metrics is an important part of running a successful business. When your company is offering software as a service, the need for tracking certain metrics becomes dire, and in this post, we are talking about those metrics. How to calculate this metric?

Email Marketing: Campaign Analysis, Metrics, Best Practices

Occam's Razor

You must use metrics that are unique to the medium. Ready for the best email marketing campaign metrics? So for our email campaign analysis let’s look at metrics using that framework. Optimal Acquisition Email Metrics. Segmenting this metric is really powerful.

Facebook Advertising / Marketing: Best Metrics, ROI, Business Value

Occam's Razor

FBe's recommendation was (paraphrasing a 35 min talk): Don't invent new metrics, use online versions of Reach and GRPs to measure success. Because we don't understand the uniqueness, we fall back on profoundly sub-optimal old world metrics like Reach or Online GRP equivalents.

IBM BigFix and Licensing Metric Tool

Perficient Data & Analytics

A few months ago, I was assigned the task of installing BigFix*/IBM Licensing Metric Tool (ILMT) for a client. Also, I did mistakenly refer to the IBM Licensing Metric Tool as the IBM Licensing Management Tool.

Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies

Occam's Razor

In a world of infinite choice, the ability to pick critical few metrics to focus on is, well…, critical. In this post I want to share that one-page list of the best metrics for digital content, marketing and business success with you. Best Digital Metrics: Comprehensive View.

30 Best Manufacturing KPIs and Metric Examples for 2020 Reporting

Jet Global

A manufacturing Key Performance Indicator (KPI) or metric is a well defined and quantifiable measure that the manufacturing industry uses to gauge its performance over time. The Fundamental Manufacturing KPIs and Metrics That You Should Be Using in 2020. Analytics and BI

Excellent Analytics Tip #25: Decrapify Search, Social Compound Metrics

Occam's Razor

It is not quite about web analytics, not quite about data you can just get from WebTrends or Google Analytics, and not quite about just making yet another pretty chart. I wish we did not have this desire to pulpify a bunch of metrics to produce something recognizable.

Best Social Media Metrics: Conversation, Amplification, Applause, Economic Value

Occam's Razor

We have IT-minded people engaging in massive data puking (one report with 30 metrics anyone?) I want to propose a framework you can use to measure success using metrics that matter for one simple reason: They actually measure if you are participating in the channel in an optimal fashion.

Crushing It With Competitive Intelligence Analysis: Best Metrics, Reports

Occam's Razor

Half-way through this post, you'll seriously wonder why you've spent so much time obsessing with Adobe/Google Analytics/Chartbeat or other web analytics tool. CIA also formed one of five foundational elements in my best-selling book Web Analytics 2.0.

How Analytics by Design Tackles The Yin and Yang of Metrics and Data

Kirk Borne

A better prescription for business success is for an organization to be analytics-driven and thus analytics-first, while being data-informed and technology-empowered. So What is Analytics by Design (AbD)? The metrics therefore measure performance against desired outcomes.

Social Media Analytics: Twitter: Quantitative & Qualitative Metrics

Occam's Razor

When it comes to marketing because of the old world thinking from the worlds of sTelevision and Magazines, and when it comes to measurement because of the world of traditional web analytics. My new book Web Analytics 2.0 Quantitative Metrics / Analyses. Twitter Analytics.

Key Metrics to Measure Performance of Your Healthcare App

Perficient Data & Analytics

By monitoring mobile app analytics in addition to performing deeper dives into mobile app data this will assist you in identifying areas for improvement and optimization of the mobile app digital experience to create delightful experiences for those that use it. Below are some essential metrics that you should be tracking and closely monitoring. Engagement metrics such as: Number of Downloads – it’s important to know how many times the mobile app has been installed.

Brand Measurement: Analytics & Metrics for Branding Campaigns

Occam's Razor

Remember: Engagement is not a metric, its an excuse. ]. See if you were able to get more traffic to arrive at your site, and if they were Existing Visitors or New Visitors (hopefully measured with a first party cookie in your website analytics tool). Web Analytics.

Best Web Metrics / KPIs for a Small, Medium or Large Sized Business

Occam's Razor

I am going to attempt to significantly simply your life by recommending the critical few metrics you should use to analyze performance of your digital marketing campaigns and website. Recommend metrics / KPIs you can use based on the size of your company. Obsess about this metric.

5 KPIs and Metrics Membership-Based Businesses Must Track

Smart Data Collective

Five KPIs and Metrics Worth Tracking. In order to gain such insights, though, you have to home in on the appropriate key performance indicators (KPIs) and metrics. No concrete metric tracks member engagement across the board, but you’d do well to look for key performance indicators in your data. If you sell a solid consumer item, a useful metric would be the frequency with which a customer reorders that product. Analytics

Web Analytics 101: Definitions: Goals, Metrics, KPIs, Dimensions, Targets

Occam's Razor

"What is the difference between a metric and a key performance indicator (KPI)?" " "What is a dimension in analytics?" " "Are goals metrics?" Metrics. The post will end with a Web Analytics Measurement Framework.

Your Web Metrics: Super Lame or Super Awesome?

Occam's Razor

Web Analysts are blessed with an immense amount of data, and an amazing amount of valuable, even sexy, metrics to understand business performance. Yet our heroic efforts to report the aforementioned sexy metrics lead to little business action. These metrics are super lame because.

13 “must measure” UX metrics for healthtech

Mixpanel on Data

Digital Authority Partners helps leading healthcare organizations implement an analytics-driven culture and lends their thoughts on the metrics you should be measuring to better understand engagement on your healthcare app or site. The answer is analytics. With analytics, questions such as, ‘What kind of health content do my patients like to consume?’ ‘Do These two user engagement metrics matter greatly to your business.

Analytics By Design, For The Analytics Win

Rocket-Powered Data Science

A better prescription for business success is for our organization to be analytics – driven and thus analytics-first , while being data -informed and technology -empowered. Analytics are the outcomes of data activities (data science, machine learning, AI) within the organization.

Give up those Measures and Metrics to Succeed – Really

Andrew White

In data and analytics we all know the phrase, ‘you can’t manage what you don’t measure’. This is a wise management message that we have all taken to heart, what with our love for metrics, KPIs, and performance measures. Quite an interesting thought – giving up on our metrics and measures…. Data and AnalyticsI want to comment in an insightful and challenging Opinion piece in this last weekends US print edition of the Wall Street Journal.

Seize The Power Of Analytical Reports – Business Examples & Templates


In recent years, analytical reporting has evolved into one of the world’s most important business intelligence components, compelling companies to adapt their strategies based on powerful data-driven insights. What Is An Analytical Report? How To Write An Analytical Report?