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Taking a page from the B2C book to improve B2B product user experience

CIO Business Intelligence

When you think of B2B products, chances are you don’t picture the seamless, intuitive user experience that comes alongside the best of B2C products. While B2B user experience focuses on providing in-depth content and adaptability, the B2C user experience delivers ease of use and, in the best cases, customer delight.

B2B 83
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5 Ways to Use Digital Signage for Data-Centric B2B Companies

Smart Data Collective

However, data analytics technology can be just as useful with regards to creating a successful B2B business. Business-to-business companies need to understand their customers and market to them just as effectively. One of the benefits of data analytics in B2B marketing is with using digital signage.

B2B 111
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Achieve B2B Goals with Email Marketing Automation

TDAN

Because B2B businesses face prolonged buying cycles, marketing strategies need to focus on efforts to establish communication between your brand and leads. Many B2B businesses have now turned to email marketing automation platforms to maintain and establish a complicated buyer atmosphere.

B2B 52
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B2B Customer Data Management

TDAN

However, it’s also one of the most challenging aspects of business. As a business, your most valuable asset is customer data. Data is the new oil. It’s cheaper, more plentiful, and just as valuable. As customer data becomes increasingly important to your success, you need to manage it well.

B2B 80
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Use a Data Strategy to Make Your Startup Profitable

Smart Data Collective

Big data and business intelligence are essential. B2B business, in particular, brings a unique set of challenges that B2C companies don’t face. Below, we will explore how you can use big data wisely to make your B2B startup one of the 2 in 5 that becomes profitable. The world of B2B is now worth over $1.8

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Salesforce-Informatica acquisition talks falls through: Report

CIO Business Intelligence

On the other hand, Informatica offers similar services via its Intelligent Data Management Cloud (IDMC) platform. Some of the services and components of the platform include cloud API and application integration, Cloud B2B Gateway, Cloud Integration, API Manager and API Center, and data integration among others.

Reporting 120
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Why Big Data Is The Future Of Sales And Marketing

Smart Data Collective

Also, if you’re dealing with other businesses, you can employ big data analytics tools to examine b2b data and find out information such as hidden patterns, market trends, and more. Additionally, it’ll be easier to understand how customers view and interact with your brand, improving business intelligence.

Big Data 132