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Use a Data Strategy to Make Your Startup Profitable

Smart Data Collective

In the information, there are companies with big data strategies and those that fall behind. Big data and business intelligence are essential. However, the success of a big data strategy relies on its implementation. VentureBeat reports that only 13% of companies are delivering on their big data strategies.

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10 Essential Data-Driven B2B Email Marketing Strategies

Smart Data Collective

A growing number of marketers are exploring the benefits of big data as they strive to improve their branding and outreach strategies. Email marketing is one of the disciplines that has been heavily touched by big data. How to Use Data to Improve Your Email Marketing Strategy. Always Provide Value.

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The Insights Beat: Save Your Data Strategy From A Nosedive

Srividya Sridharan

This month’s Insights Beat focuses on the latest research in our insights-driven playbook; showcases multiple data, analytics, and machine-learning vendor evaluations; and shines a light on B2B analytics techniques. Is Your Data Strategy Lacking? (Jeremy Vale and Paolo Santamaria contributed to this post.)

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Voice Of The Attendee: Data & Analytics Strategy, AI/ML, CX And Growth

Srividya Sridharan

It’s T minus two weeks to Forrester’s 2nd Data Strategy & Insights Forum in Austin, TX. Over 300 data and analytics leaders will gather to share, learn and get inspired!

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Public or On-Prem? Telco giants are optimizing the network with the Hybrid Cloud

Cloudera

The telecommunications industry continues to develop hybrid data architectures to support data workload virtualization and cloud migration. The hybrid cloud gives organizations the agility they desire, particularly when thinking about the need to process data quickly and efficiently across several different environments. .

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How AWS helped Altron Group accelerate their vision for optimized customer engagement

AWS Big Data

This allows for transparency, speed to action, and collaboration across the group while enabling the platform team to evangelize the use of data: Altron engaged with AWS to seek advice on their data strategy and cloud modernization to bring their vision to fruition.