Occam's Razor

AUGUST 12, 2013

From all my experimentation I've found that taking out the last channel (whichever one it is) causes a material impact on the conversion process, so it gets a "good amount of credit." " In this case it was a B2B client, long conversion cycle that lasted around 65 days, ignoring the outliers, so I picked 75.

Modeling 161

Modeling Optimization Marketing Interactive 161

Occam's Razor

JANUARY 9, 2012

Just because your site is B2B, you do not have the right to create a 1940s website and force visitors to type their name, precise GPS coordinates and underwear size to get a PDF that should have existed as a webpage in the first place (as HTML has been invented). Allocate some of your aforementioned 15% budget to experimentation and testing.

Marketing 140

Marketing B2B Measurement Risk 140

Occam's Razor

DECEMBER 12, 2016

They only want to throw up a one page lead-gen form if they are B2B. Is your company walking the talk necessary for you in the analytics team to drive massive business success online and offline? Most companies solve for 2% of the possibilities. They only want to sell, if they are an e-commerce website.

Analytics 141

Analytics Data-driven Strategy Consulting 141

Occam's Razor

SEPTEMBER 15, 2014

Media-Mix Modeling/Experimentation. It does not matter if you are a B2B or B2C or A2K, you will always see this. Media-Mix Modeling/Experimentation. Dive into Mobile Reporting and Analysis. Dive into Mobile Reporting and Analysis. Implement Cross-Device Tracking. Transactions, Revenue and Ecommerce Conversion Rate.

Metrics 141

Metrics Reporting Analytics Marketing 141

Occam's Razor

FEBRUARY 28, 2017

It will get you to dive deeper into what site/app sections people visit, what they are not reading, what they do read, how many unique page views does it take to get a Lead, what about freshness of content, anything about layout and experimentation, so on and so forth. You realize how much this current holy grail sucks, right? Times 1000.

Key Performance Indicator 106

Key Performance Indicator Metrics Measurement Advertising 106

Occam's Razor

MARCH 23, 2010

For big success you'll need to have a Multiplicity strategy: So when you step back and realize at the minimum you'll also have to use one Voice of Customer tool (for qualitative analysis), one Experimentation tool and (if you want to be great) one Competitive Intelligence tool… do you still want to have two clickstream tools?

Analytics 118

Analytics Consulting Metrics Experimentation 118

Occam's Razor

JUNE 6, 2011

So in addition to becoming good at Omniture, Google Analytics, Baidu Analytics , pick one other tool from the Experimentation, Voice of Customer, Competitive Intelligence buckets of Web Analytics 2.0. For profit, non-profit, universities, Fortune 10,000, Forbes 10, B2B, B2C, A2Z etc., This will ensure two things: 1. Worked hard.

Analytics 125

Analytics Consulting Statistics Marketing 125

Occam's Razor

SEPTEMBER 30, 2013

Bonus : Learn more about macro and micro conversions as they apply to a B2B company , Texas Instruments, and a technical support site.]. #5: and there are no limits to your experimentation with creativity! Best of all, this will mean you are optimizing for the global maxima. It is the only way to win big. 5: Rent or Own?

Marketing Analytics 154

Marketing Analytics Marketing Visualization Analytics 154

Occam's Razor

JANUARY 28, 2013

There is a lot any business — B2C, B2B, A2Z — can learn from Songza. To accelerate your experimentation I've summarized a cluster of short lessons from experiences covered in this post. I love the social nature of sharing playlists. The suggestions engine they have. I'm visiting it on Saturday evening local time.

Marketing 164

Marketing Insurance Visualization IT 164

datapine

JANUARY 31, 2022

The companies that are most successful at marketing in both B2C and B2B are using data and online BI tools to craft hyper-specific campaigns that reach out to targeted prospects with a curated message. They’re about having the mindset of an experimenter and being willing to let data guide a company’s decision-making process.

Business Intelligence 214

Business Intelligence Analytics Cost-Benefit ROI 214

Occam's Razor

NOVEMBER 2, 2015

In this post let's look at each Social Network, see what B2B and B2C brands are doing there today, from that draw lessons as to 1. As with all other Social Networks below, let's take a look at some B2B examples (good and un-good), some B2C examples (good and un-good) and arrive at the optimal answer. Are you at a B2B company?

B2B 167

B2B Metrics Testing Recreation/Entertainment 167