Occam's Razor

DECEMBER 9, 2013

Regardless of if you are a B2B or B2C or A2Z company, regardless of if you are big or small, regardless of how great you think you are, I believe you can benefit from taking one step at a time when it comes to ensuring that data analysis drives business value. The first part is frustrating, the second part is deadly.

Marketing 165

Marketing Analytics Key Performance Indicator Optimization 165

Occam's Razor

FEBRUARY 28, 2017

A Key Performance Indicator (KPI), our industry’s lingo for what becomes The metric, has massive influence. And, you can’t discount a contribution the quality of leaders. Company did recover, their stock is doing fine. Humans are pavlovian. Incentives matter. Metrics matter. That’s what I mean. Times 1000.

Key Performance Indicator 106

Key Performance Indicator Metrics Measurement Advertising 106

Occam's Razor

FEBRUARY 10, 2016

While I can't know all the goals you should set (and the economic value you should use for each goal), let me share with you five goals that every business, B2B or B2C, should set up in their analytics practice (in Google Analytics, IBM Analytics, Adobe Analytics, or whatever it is that you are high on right now).

Analytics 80

Analytics Metrics Key Performance Indicator Slice and Dice 80

datapine

FEBRUARY 4, 2020

Using the right marketing KPIs (key performance indicators) is a good start – what is now left is finding a way to organize it all in a way that makes sense and brings value. How do you know that? If you are doing things in the right way, should you do more of it? Or drastically change for another path?

Reporting 280

Reporting Marketing Advertising Metrics 280

Occam's Razor

SEPTEMBER 21, 2015

Surely you are curious why the lovely hipster gentleman in a t-shirt was necessary to communicate with B2B bosses. I'm sure you are wondering why the red parenthesis was used, it seems to imply that 49% is less than 28% (or all of the right is less than the left). A delightful mess.

Visualization 160

Visualization Key Performance Indicator Slice and Dice Strategy 160

Occam's Razor

OCTOBER 10, 2011

They share very specific guidance for businesses of different types (B2B, B2C, A2K) about how to identify the macro and micro conversions and then compute economic value. But some of it can be and it is your job, nay duty (!), to quantify that. It is not very hard to do. Read the two posts immediately above. What to do with it?

Metrics 165

Metrics Measurement Advertising Key Performance Indicator 165

Occam's Razor

OCTOBER 24, 2016

It lays out an evolutionary path for the key performance indicators you should use to drive digital sophistication inside your company. A typical macro-outcome is an ecommerce order, a lead submitted for a B2B company, a new profile opened by a visitor to a content site, a donation on a non-profit website.

Metrics 146

Metrics Marketing Optimization Modeling 146

Occam's Razor

JUNE 28, 2011

Our Goal as a B2B business is to connect a high value prospect to an Authorized Dealer / Rep, to try to revolutionize our marketing by going after the search long tail with AdWords, and more. Getting people to just show up to our digital existence or just sending them email is not the point of what we do.

Metrics 126

Metrics Measurement Key Performance Indicator Reporting 126

Occam's Razor

FEBRUARY 3, 2014

If you are a B2B company, checkout Cisco's social efforts. Here are the key performance indicators you would use to measure the success of every single effort outlined in the nine step reach, build and engage marketing framework for YouTube… For mastheads ads we are simply doing TV.

Marketing 149

Marketing Analytics Advertising Measurement 149

datapine

JANUARY 31, 2022

The companies that are most successful at marketing in both B2C and B2B are using data and online BI tools to craft hyper-specific campaigns that reach out to targeted prospects with a curated message. Consumers have grown more and more immune to ads that aren’t targeted directly at them.

Business Intelligence 214

Business Intelligence Analytics Cost-Benefit ROI 214

Sisense

JUNE 7, 2021

That means there is a huge opportunity for sales departments to use analyzed data to improve and streamline performance — especially in the sales arena, where key performance indicators (KPIs) like cost per lead, customer acquisition cost, and year-over-year growth rule the lives of front-line Account Development Reps (ADRs) and VPs alike.

Sales 52

Sales Analytics Key Performance Indicator Dashboards 52