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10 Essential Data-Driven B2B Email Marketing Strategies

Smart Data Collective

In fact, a recent study by the Direct Marketing Association showed that email marketing produces an average return on investment (ROI) of $44 for every dollar spent. A professional email signature is a must-have for any B2B marketer. Email marketing is a critical part of any successful B2B marketing plan.

B2B 103
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Understanding The Phenomenal Impact of Social Data on B2B Funnels

Smart Data Collective

For B2B sales and marketing teams, few metaphors are as powerful as the sales funnel. You need access to quality social data to build a better B2B sales funnel model. Why is Social Media Data Important to B2B Funnels? You can’t analyze the efficacy of your B2B social media marketing efforts without raw data.

B2B 124
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Use a Data Strategy to Make Your Startup Profitable

Smart Data Collective

B2B business, in particular, brings a unique set of challenges that B2C companies don’t face. Below, we will explore how you can use big data wisely to make your B2B startup one of the 2 in 5 that becomes profitable. A data-driven approach to lead generation can help you get the highest possible ROI from it.

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5 Ways Data Analytics Sets a New Standard for Revenue Marketing

Smart Data Collective

Business-to-business (B2B) and business-to-customers (B2C) companies use it for a wide array of revenue marketing strategies. Social Media Marketing: Social media ads include relevant metrics that lead generation agencies use to measure the effectiveness of their campaigns and return on investment or ROI.

Marketing 108
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ABCs of Data Normalization for B2B Marketers

However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow.

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Integrated Customer Engagement: The Need of the Hour!

bridgei2i

As the crisis continues to unfold, it is paramount that B2B companies keep their customers engaged through the economic situation. How these B2B companies plan to engage their customers today, will determine the success of these enterprises tomorrow, at the dawn of a COVID-free world. However, this crisis will test the progress made.

B2B 52
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‘The key is the cloud’: How to keep up with the speed of innovation

CIO Business Intelligence

He added: “The strategy around cloud is not ROI on a case-by-case basis. Finally, in a glimpse at what’s to come, learn the hottest cloud-native software development trends from InfoWorld senior writer Serdar Yegulalp and Group Editor for UK B2B Scott Carey. It’s a must if a company wants to stay relevant.”.

B2B 131
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Your Guide to Using Conversational Marketing to Drive Demand Generation

Studies show the return on investment (ROI) of conversational marketing helps your marketing team drive revenue. According to Bold 360, “81 percent of B2B buyers have left a page because they didn’t want to fill out a form.”.

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Why B2B Contact and Account Data Management Is Critical to Your ROI

However, investing in new technology isn’t always easy, and commonly, it’s difficult to show the ROI of data quality efforts. Given data’s direct impact on marketing campaigns, reporting, and sales follow-up, maintaining an accurate and consistent database is a top priority for B2B organizations.