article thumbnail

Moving from Business Intelligence to Analytics?

Jen Stirrup

I conducted a workshop in Florida recently, aimed at helping people to move from Business Intelligence to Analytics. I have added some guidelines for using Power BI with marketing and sales data. Overview of Analytics for Marketing. Part 2 – Overview of Analytics for Marketing. You know who you are!

article thumbnail

4 CIOs on marketing IT’s value to the business

CIO Business Intelligence

In other words, you have to think and act like a marketer, shaping IT’s message in a way that resonates. Messaging matters Not many IT people jump out of bed and say to themselves, “I cannot wait to go market technology today.” Yet every member of your team is marketing your IT organization every day.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Creating value with generative AI in manufacturing

CIO Business Intelligence

In an increasingly competitive industry, manufacturers need up-to-the-minute insights on customer sentiment to help inform sales and marketing efforts. Get in touch to arrange a workshop with Avanade to further explore use cases of Microsoft Copilot within the context of your business.

article thumbnail

LinkedIn and Year Up partner for a more diverse IT future

CIO Business Intelligence

Since then, LinkedIn has “grown into one of the major enterprise partners for Year Up,” says Audrey Rhodes Market, the Year Up program manager at LinkedIn. Audrey Rhodes Market, Year Up program manager, LinkedIn. Antonyo Todd, associate process analyst, LinkedIn.

IT 109
article thumbnail

Marketing as a strategic business partner: mixing theory, research and #data

Jen Stirrup

Marketing is viewed as a key strategic participant in achieving the goals of businesses, both large and small. I thought I’d share how we started to apply marketing theory, practice, and insights from data. We also send the results to an independent marketing consultant for the purposes of replication and verification.

article thumbnail

Production Dashboard: Optimize Your Production And Manufacturing

FineReport

Due to the limitations of time and space, it is unrealistic for the management to visit amounts of enterprises’ workshops to grasp their dynamic production in real time. Workshop Application of FineReport. There are also various excellent production dashboard software on the market. Workshop application of FineReport.

article thumbnail

SAP offers faster updates, longer maintenance for S/4HANA in private clouds

CIO Business Intelligence

The good news for SAP is that many of the customers adopting its cloud-based S/4HANA offering are net-new, meaning more market share. A feature pack is less disruptive than an upgrade, because you’re just adding it right into the current release,” said Eric van Rossum, chief marketing and solutions officer for SAP Cloud ERP.