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The Complete Digital Analytics Ecosystem: How To Win Big

Occam's Razor

JANUARY 12, 2015

A very special type of metric is designated to be a Key Performance Indicator (KPI). A KPI is a metric that helps you understand how you are doing against your objectives. This implies you cannot have a KPI identified unless you know what your objectives are. The key is knowing what your business objectives are.

Analytics 150
Analytics Slice and Dice KPI Metrics 150
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Web Analytics 101: Definitions: Goals, Metrics, KPIs, Dimensions, Targets

Occam's Razor

APRIL 19, 2010

"What is the difference between a metric and a key performance indicator (KPI)?" Definitions and standard perspectives on these terms will be covered in this post: Business Objectives. Business Objectives: This is the answer to the question: "Why does your website exist?" " And many more.

Metrics 138
Metrics Key Performance Indicator KPI Business Objectives 138
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