Smart Data Collective

JUNE 25, 2021

Visual marketing dashboards are prime examples of using big data effectively in marketing. In this day and age, all businesses must pay especially close consideration to the performance of their marketing metrics dashboard. They must make sure that their marketing strategy is operating effectively.

Dashboards 90

Dashboards Metrics Marketing Key Performance Indicator 90

Smart Data Collective

NOVEMBER 5, 2023

Marketing analytics has become a dealmaker in the business world. Companies are projected to spend over $10 billion on marketing analytics technology in 2028. The digital marketing sector is among those most influenced by the benefits of analytics technology. The benefits are massive.

Marketing 103

Marketing Analytics ROI Data-driven 103

Smart Data Collective

OCTOBER 5, 2021

The market for web analytics is projected to be worth $9.11 The utilization of analytics and big data in the marketing industry has played a massive role in this robust growth. One of the most important benefits of analytics in marketing is with PPC marketing. billion by 2025.

Analytics 117

Analytics Marketing ROI Testing 117

Occam's Razor

JANUARY 7, 2019

The Step Change Analytics Obsessions List. You'll be surprised by the steep drop in Cost per Acquisition. What the cost of getting a retail customer to make subsequent purchases over mobile apps lower? You'll be surprised at the increase in your salary and bonus (oh, and the company will benefit too!).

Marketing Analytics 88

Marketing Analytics Marketing Analytics Strategy 88

datapine

FEBRUARY 17, 2023

That said, data and analytics are only valuable if you know how to use them to your advantage. In fact, poor data quality management currently costs businesses a combined total of $9.7 We will discuss the link between these two concepts later in the post, but first, let’s look at some benefits of using white label BI.

Analytics 191

Analytics Cost-Benefit Dashboards Business Intelligence 191

Occam's Razor

APRIL 21, 2014

Find campaigns where they are spending most money, lower the bounce rate and reduce acquisition cost. The mistake we make is that we obsess about every big, small and insignificant analytics implementation challenge and try to fix it because we want 99.95% comfort with data quality. But they don't realize the cost.

Marketing Analytics 131

Marketing Analytics Marketing Analytics Measurement 131

Occam's Razor

JULY 6, 2016

Yes, I worry that Analysts, and Marketers, are spending too much time with their head buried in custom reports and advance segments and smart calculated metrics and strategic or tactical dashboards. The Shipping Cost is described as "flat rate repair shipping cost." For a jacket that costs $199 list.

Testing 86

Testing Marketing Experimentation Cost-Benefit 86