Cloudera

AUGUST 3, 2018

The offering informs decision making and marketing spend for greater ROI, while also enabling organizations to better understand and engage their customers by: Providing actionable insights based on a variety of data points. Delivering the most comprehensive view of customers—at the individual level.

Digital Transformation 40

Digital Transformation ROI Consulting Machine Learning 40

Sisense

AUGUST 19, 2021

The solution: Buy and embed an industry-leading analytics platform into your core offering. Buying analytics instead of building them helps companies go to market faster, see ROI from analytics sooner, focus on their core competency, benefit from incremental improvements over time, and much more.

ROI 98

ROI Cost-Benefit Marketing Testing 98

Occam's Razor

DECEMBER 20, 2010

The last blog post shared custom analytics reports that you can use to find amazing insights faster, enabling you to create a focused, truly data driven organization. It helps us get data-gasms, improve ROI for our web efforts and get our bosses promoted. Ready to do some real social media ROI analysis? Come back here.

Analytics 118

Analytics Reporting Measurement Data-driven 118

Cloudera

JUNE 14, 2018

Are you tasked with justifying and tying ROI back to your marketing spend? A customer 360 strategy quickly tells the complete story of your customers. This comprehensive view arms you with the insights and knowledge to provide more accurate and relevant offers to maintain high engagement and loyalty. Guesstimation.

Strategy 44

Strategy Interactive ROI Marketing 44

Darkhorse

APRIL 9, 2018

The systems were set up to pay claims and report to customers. Analytics was never considered. Developing analytics to reduce fraud would be a huge competitive advantage if it were successful. If done well, the ROI can be spectacular. Let’s look at a fraud reduction group in a benefits provider as an example.

Consulting 58

Consulting Cost-Benefit Machine Learning Analytics 58

DataRobot

DECEMBER 8, 2021

But many struggle to turn the data they collect into true, actionable insights that can increase ROI. As noted in this report from Forrester®, “four out of five global data and analytics decision makers say that their firms want to become more data-driven and perform more advanced predictive analytics and artificial intelligence projects.

Customer Analytics 97

Customer Analytics Analytics Data-driven Advertising 97

DataRobot Blog

NOVEMBER 8, 2022

AI in Customer Analytics: Tapping Your Data for Success. In terms of impact, we have helped this client with driving incremental revenue and media driven ROI, despite considerable headwinds in their market environment. Download Now. Combining the Right Leading Indicators is Critical for Accurate Decision-Making.

Predictive Analytics 59

Predictive Analytics Marketing Analytics Data-driven 59

Jet Global

MAY 1, 2023

Return on Investment Now we bring it all together to calculate the ROI on embedded analytics. Costs: The investment in developing and maintaining the solution. “-1”: The formula assures that a positive ROI is achieved only when benefits exceed the costs. Benefits: The combination of strategic benefits (e.g., cost reduction).

Analytics 52

Analytics Cost-Benefit Visualization Dashboards 52