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CIOs Discuss how to Enhance the Digital Experience Across the Business

CIO Business Intelligence

As a result, numerous essential concerns like data collecting and reporting, decision-making, and data optimization are being addressed. Challenges for teams include finding effective strategies for using customer data to fuel experience decisions and developing tech evaluation criteria for their organisation.

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Cloud Automation Drives the Trend of E-Procurement Technology

Smart Data Collective

Meticulous Implementation of Procurement Strategy. ROI-Driven Concept. E-procurement technology gives you an opportunity to enhance your ROI. Through the use of e-procurement, you will have greater control over your accounts, finance, cash flow, and business-related data.

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The Basic Guide to Marketing Analytics and Data-Driven Marketing

Smart Data Collective

The process of Marketing Analytics consists of data collection, data analysis, and action plan development. Understanding your marketing data to make more informed and successful marketing strategy decisions is a systematic process. Types of Data Used in Marketing Analytics.

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How CIOs Can Transform Data From a Cost to an Advantage

CIO Business Intelligence

For the CIO to be successful with this, there needs to be a comprehensive strategy that extends far beyond simply deploying new technologies. Many CIOs are now working with an IT environment that can deliver a modern data strategy but are struggling to unlock the full potential. The four steps to data advantage.

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What to Look for in a Data-Savvy Fintech Marketing Agency

Smart Data Collective

Big data technology has changed the future of marketing in a multitude of ways. A growing number of organizations are leveraging big data to get higher ROIs from their organic and paid marketing campaigns. As a result, companies around the world spent over $52 billion on data-driven marketing solutions in 2021.

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A Guide To The Methods, Benefits & Problems of The Interpretation of Data

datapine

Yet, before any serious data interpretation inquiry can begin, it should be understood that visual presentations of data findings are irrelevant unless a sound decision is made regarding scales of measurement. This helps businesses to develop responsive, practical business strategies. Variables are exclusive and exhaustive.

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How Data Ethics Supports Governance & Monetisation

Alation

I recently led an online session, Data Monetisation and Governance , looking at the evolution of data governance , defining data ethics (from the Turing Institute ), and touching on the balancing act between using data to monetise (by increasing revenue, decreasing spend, or mitigating risk) and meeting ethical obligations.