article thumbnail

Seven Steps to Success for Predictive Analytics in Financial Services

Birst BI

Today, the most common usage of business intelligence is for the production of descriptive analytics. . Descriptive Analytics: Valuable but limited insights into historical behavior. The vast majority of financial services companies use the data within their applications for what is called “ Descriptive Analytics.”

article thumbnail

What is data analytics? Analyzing and managing data for decisions

CIO Business Intelligence

What are the four types of data analytics? More specifically: Descriptive analytics uses historical and current data from multiple sources to describe the present state, or a specified historical state, by identifying trends and patterns. In business analytics, this is the purview of business intelligence (BI).

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

What is business analytics? Using data to improve business outcomes

CIO Business Intelligence

Business analytics and business intelligence (BI) serve similar purposes and are often used as interchangeable terms, but BI can be considered a subset of business analytics. Whereas BI studies historical data to guide business decision-making, business analytics is about looking forward. This is the purview of BI.

article thumbnail

Data science vs data analytics: Unpacking the differences

IBM Big Data Hub

Having the right data strategy and data architecture is especially important for an organization that plans to use automation and AI for its data analytics. The types of data analytics Predictive analytics: Predictive analytics helps to identify trends, correlations and causation within one or more datasets.

article thumbnail

Are You Getting The Most Out Of Your Marketing Data?

Smart Data Collective

It’s great to know what your customers have already done – what campaigns engage them and which they ignore, what they’ve already purchased, and so forth – but if you really want to outperform the competition, you need to think predictively. In recent years, though, there’s been significant growth in the use of predictive analytics.

Marketing 119
article thumbnail

Improve Underwriting Using Data and Analytics

Cloudera

The next step leads to performing exploratory, descriptive analytics, “why is this happening,” and so on. Finally, the end goal is to enable proactive, predictive analytics — “what if” — using applied ML and AI to better predict what will happen and recommend actions to prevent or manage activities as necessary.

Analytics 101
article thumbnail

AIOps reimagines hybrid multicloud platform operations

IBM Big Data Hub

The AIOps engine is focused on addressing four key things: Descriptive analytics to show what happened in an environment. Predictive analytics to show what will happen next. Prescriptive analytics to show how to achieve or prevent the prediction. Diagnostics to show why it happened.