Here’s How Big Data And Business Card Marketing Go Together
Smart Data Collective
APRIL 20, 2019
Many people believe that digital media is rapidly replacing traditional forms of branding. They believe that advances in big data have made business cards, brochures and direct mail marketing obsolete. Nothing could be further from the truth. We previously published an article on the state of direct mail marketing. We showed that marketers are actually using big data to improve the performance of their direct mail marketing campaigns.
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