Sun.Aug 11, 2019

Top 5 use cases for an open CRM platform

Corinium

Customer relationship management (CRM) is about knowing every critical piece of information about your customers. It’s absolutely necessary to have a CRM platform that can harness and manage data about your customers, no matter where it comes from.

Established BI solutions vs. in-house development

Phocas

Management teams are no longer questioning whether or not to dig into the data; rather it’s which is the best tool to use for their businesses: an established, dedicated data analytics solution or software developed in-house.

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How did I learn Data Science?

MLWhiz

I am a Mechanical engineer by education. And I started my career with a core job in the steel industry. But I didn’t like it and so I left that. I made it my goal to move into the analytics and data science space somewhere around in 2013.

Want to Know The Latest on AI? Read These Books!

Bruno Aziza

Readers of this column know that Artificial intelligence (AI) is hot. Managing Director at Redpoint Capital’s Tomasz Tunguz pointed out this past week that there were no AI startups eight years ago and that today, there are 400

Build Product Progress with a Strong Data Culture

Speaker: Nima Gardideh, CTO, Pearmill

Have you ever thought your product's progress was headed in one direction, and been shocked to see a different story reflected in big picture KPIs like revenue? It can be confusing when customer feedback or metrics like registration or retention are painting a different picture. No matter how sophisticated your analytics are, if you're asking the wrong questions - or looking at the wrong metrics - you're going to have trouble getting answers that can help you. Join Nima Gardideh, CTO of Pearmill, as he demonstrates how to build a strong data culture within your team, so everyone understands which metrics they should actually focus on - and why. Then, he'll explain how you can use your analytics to regularly review progress and successes. Finally, he'll discuss what you should keep in mind when instrumenting your analytics.

Reflections on studying (and passing) the IIBA®-AAC (Agile Analysis Certificate)

Adrian Reed

As I’m sure many readers will be aware, the International Institute of Business Analysis (IIBA®) recently launched the IIBA®-AAC. AAC stands for “Agile Analysis Certificate” and as you’d expect this is a certification program aimed at BAs working in an agile environment.