Top 5 use cases for an open CRM platform
Corinium
AUGUST 11, 2019
Customer relationship management (CRM) is about knowing every critical piece of information about your customers. It’s absolutely necessary to have a CRM platform that can harness and manage data about your customers, no matter where it comes from. It’s not enough to just have customer data—a business also needs to be able to use it to create better customer experiences.
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