At IBM Analytics, good design is not just good business
IBM Big Data Hub
NOVEMBER 27, 2018
IBM is well-known for its powerful legacy of design throughout the 1980s. But the company’s focus on design dimmed until Phil Gilbert stepped up to the plate in 2010 and instilled design thinking throughout the company, empowering a legion of designers. The focus on hiring talent, investing in design studios and putting an IBM stamp on design thinking has paid off with a stack of awards – including honorable mentions – for design across Hybrid Cloud products over the past year.
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