Fri.May 22, 2020

What Are The Pros & Cons of Modern ESBs

DataFloq

As you adopt applications, including CRM, ERP, and accounting systems, you need to integrate these tools to gain a complete view of your customers and deliver the level of service they expect.An enterprise service bus (ESB) has long been one way to get all your solutions to talk to each other.

AI and Analytics in Asset Management (and How Dataiku Can Help)

Dataiku

“The application of advanced analytics to specific business problems has begun to deliver value for traditional asset managers — not by replacing humans but by enabling them to make better decisions quickly and consistently.”

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Why Historical Insurance Data Models Don’t Work in our Current Environment

Cloudera

Classic data modeling and history-based actuarial models do not comprehensively work anymore. In order to get useful insights that can be implemented to support customers and the business, insurers must rapidly incorporate new data sources in their analysis.

Exploring Oracle’s Push to the Cloud

Jet Global

For the past few years, enterprise software companies have been steadily increasing efforts to move their customers to the cloud.

Risk 56

ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

Our Top 20 Most-Read Data and Analytics Research Last Week (to May 17)

Andrew White

Click here for an interactive PDF to connect to the notes directly on gartner.com: Download. Rita Sallam scores her first top 20 number 1 hit of the year with a brand new note: Top 10 Trends in Data and Analytics, 2020. This was a project Rita led last year and it seems she has hit on a gold mine.

5 Keys to Finding Success With Adobe Target

Sirius Computer Solutions

I want to tell you a tale that may sound familiar. Once upon a time, at a conference in a faraway land, a marketing/digital executive sat in a session on web optimization and personalization. The presenters showcased examples of amazing user experiences and unparalleled customer journeys.