Sun.Mar 19, 2023

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Predictive Analytics Helps New Dropshipping Businesses Thrive

Smart Data Collective

Many different industries are growing due to the proliferation of big data. The dropshipping industry is among them. Paul Glen of IBM’s Business Analytics wrote an article titled “ The Role of Predictive Analytics in the Dropshipping Industry.” Glen shares some very important insights on the benefits of utilizing predictive analytics to optimize a dropshipping commpany.

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Top Five AI-Driven Digital Marketing Tools in 2023

Smart Data Collective

We have seen some massive changes with AI technology in the past year, especially in the field of marketing. While we have talked about advances in AI for years on this blog, the rest of the world is finally coming to grips with the extent of the AI revolution. This past week, a growing number of people have talked about the changes that ChatGPT 4 is brining to our lives.

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Is AI-Generated Content a Net Positive for Businesses?

Smart Data Collective

Global businesses are projected to spend over $420 billion on AI technology by 2028. One of the biggest reasons they are investing in AI is to improve their marketing strategies. You’re in the process of hiring another copywriter for your business, and you had a colleague tell you to try out AI-generated content. AI-generated content has been all the buzz lately as technology gets increasingly smarter, so it’s hard to tell when it’s appropriate and effective to use it.