Mon.Apr 15, 2019

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The Future of Affiliate Marketing in the Age of Analytics & Machine Learning

BizAcuity

Marketing as we know has come a long way. What started off through simple ‘word-of-mouth’ is now becoming smarter, efficient and more personalised with the advent of technology. Of late internet has opened up several avenues to reach out to a wide range of audience. And the most recent developments in machine learning, business analytics and more have made affiliate marketing more powerful and efficient than ever before.

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Are You Amassing Your Data War Chest?

Andrew White

News in today’s US print edition of the Wall Street Journal calls out the growing power of data. Uber, in its IPO document filed with the Securities and Exchange Commission last week, details how the company is collecting data about cab demand as well as food demand (for its UberEats business). In reality the company is profiling the demand for its market like no other transportation service ever has.

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Microsoft Races to Catch Up in Analytics and BI Market

David Menninger's Analyst Perspectives

I am happy to offer some insights on Microsoft drawn from our latest Value Index research, which provides an analytic representation of our assessment of how well vendors’ offerings meet buyers’ requirements. The Ventana Research Value Index: Analytics and Business Intelligence 2019 is the distillation of a year of market and product research efforts by Ventana Research.

Marketing 143
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Responses to Negative Data: Four Senior Leadership Archetypes.

Occam's Razor

Not everything a company does works out. (That is different from everything that a company is doing not working out. :)). If you are in the data business – my bread, butter and tofu – you often carry the burden of being the bearer of bad news. The conversion rate is down 30% at launch. The goal was to deliver a 30% increase in revenue, the team delivered 1.7953%.

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Peak Performance: Continuous Testing & Evaluation of LLM-Based Applications

Speaker: Aarushi Kansal, AI Leader & Author and Tony Karrer, Founder & CTO at Aggregage

Software leaders who are building applications based on Large Language Models (LLMs) often find it a challenge to achieve reliability. It’s no surprise given the non-deterministic nature of LLMs. To effectively create reliable LLM-based (often with RAG) applications, extensive testing and evaluation processes are crucial. This often ends up involving meticulous adjustments to prompts.

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How small and mid-sized businesses can perform big data analytics

IBM Big Data Hub

Big data doesn’t need to be a daunting challenge for small or midsized business (SMBs). Accessing, storing and exploring big data can be done by businesses of any size. An influx of data from sensors, streaming audio and video log files, web, and social media are increasing the volume, velocity, and variety of data. But that means there are new opportunities for well-prepared SMBs to uncover insights and unlock value.

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Automate Reports with the Jet Scheduler and Jet Hub – Webinar May 9, 2019

Jet Global

Are you spending an inordinate amount of time manually running, refreshing and disseminating reports? Wouldn’t it be great if you could reclaim that time back? Lucky for you there are not one, but two options for automatically refreshing and distributing reports to your users with Jet! Tune into this month’s Success Series webinar to learn how to use the Jet Scheduler and the Jet Hub for automating your reports.

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Using Technology to Grow Relationship Value in Insurance?

Decision Management Solutions

In February, we published a blog post on “Using Technology to Add Value in Insurance.” In that post, I referenced Matt Josefowticz’s recent article – Technology May be the Answer for Insurers, but What Was the Question? , in which he argues that there are only three levers of value in insurance: 1. Sell More. 2. Manage Risk Better (aka underwriting and adjusting). 3.

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Our Top 20 Most-Read Data and Analytics Research Last Week (to Apr 7)

Andrew White

Click here for an interactive PDF to connect to the research directly. This list ignores our branded research such as Magic Quadrants etc.

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Want to become a data-led business?

Data Insight

After almost two decades of using data and technology to solve business problems, one thing I still hear from businesses of all sizes is that they want to be more ‘data-driven’. What’s more, smart business leaders know there’s tremendous value if they can unlock their data, but still want to know more about how to go about executing a successful data strategy across their business To help with this, I’m excited to launch my first book – ‘The Data Revolution – an executive guide to becoming a dat

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Our Top 20 Most-Read Data and Analytics Research Last Week (to Apr 14)

Andrew White

Click here for an interactive PDF to connect to the research directly. This list ignores our branded research such as Magic Quadrants etc.

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Driving Business Impact for PMs

Speaker: Jon Harmer, Product Manager for Google Cloud

Move from feature factory to customer outcomes and drive impact in your business! This session will provide you with a comprehensive set of tools to help you develop impactful products by shifting from output-based thinking to outcome-based thinking. You will deepen your understanding of your customers and their needs as well as identifying and de-risking the different kinds of hypotheses built into your roadmap.

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Trust is now the new business currency

Data Insight

There’s no question that our data now holds tremendous value and the key to our success as Marketers in the future. It helps us understand our customers and design relevant, engaging experiences that show them we know them and also truly value their business. As customers ourselves, we have also knowingly (or unknowingly) provided businesses with personal and behavioural data at some stage and are also all putting our trust in those businesses to do the right thing with it and by us.

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We Are Hiring in Data and Analytics!

Andrew White

We have great opportunities for you, if you want to join the Gartner Data and Analytics team. See the details here.

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Why a data-driven, customer-centric mentality is the future of everything!

Data Insight

The power of data has revolutionised the way smart businesses deliver a seamless customer experience at every touchpoint. “ Becoming customer-centric through data is often an underestimated journey and is certainly no longer just the customer services or marketing team’s responsibility. ” — Carmen Vicelich, Valocity. Leading companies like Amazon, Alibaba and Google all use data and technology to deliver a seamless buying journey and then incorporate suggestions and additional wa

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What is CCPA Compliance?

Octopai

Do you do business in California? Do you do business with anyone who lives in California? Have you ever heard of this place called “California,” or seen it on a map? If you answered “yes” to any of these questions and meet certain other criteria (more on this later), you may be subject to a sweeping new data privacy regulation targeted for the first half of 2020: The California Consumer Protection Act, or CCPA.

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Reimagined: Building Products with Generative AI

“Reimagined: Building Products with Generative AI” is an extensive guide for integrating generative AI into product strategy and careers featuring over 150 real-world examples, 30 case studies, and 20+ frameworks, and endorsed by over 20 leading AI and product executives, inventors, entrepreneurs, and researchers.

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5 reasons why you should care about data

Data Insight

“The Power of Data: data can add tremendous value to a company – but can also damage a brand if you don’t protect, leverage it or get it right. “ Carmen Vicelich, CEO. The power of data, when combined with technology, has truly revolutionised the way smart businesses deliver an amazing customer experience at every touchpoint. Companies like Amazon and Alibaba use data to deliver a seamless buying journey and then incorporate suggestions and additional ways to add value to customers along the way

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Cloud-Ready Enterprises or True-up Surprises?

Nutanix

This is the third blog in my series on the You Decide campaign. I invited Steve Kaplan, AKA “ROI Dude,” to co-blog with me.

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8 things businesses need to do to keep data safe

Data Insight

By Carmen Vicelich, Data Insight CEO Background: The ‘WannaCry’ Cyber Attack of 2017 This week’s global cyberattack on hundreds of thousands of businesses is yet another reminder of the importance of business data security. The ‘ransomware’ reportedly locked up computers, largely in Asia, in hospitals, factories, government agencies, banks and other businesses across the world.

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Announcing the General Availability of Cloudera Flow Management and Cloudera Edge Management

Cloudera

Last month at Strata, San Francisco, we made an announcement about two upcoming products – Cloudera Flow Management and Cloudera Edge Management. Today, we are super excited to announce that both the products are generally available for use. While Cloudera Flow Management has been eagerly awaited by our Cloudera customers for use on their existing Cloudera platform clusters, Cloudera Edge Management has generated equal buzz across the industry for the possibilities that it brings to enterp

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Entity Resolution Checklist: What to Consider When Evaluating Options

Are you trying to decide which entity resolution capabilities you need? It can be confusing to determine which features are most important for your project. And sometimes key features are overlooked. Get the Entity Resolution Evaluation Checklist to make sure you’ve thought of everything to make your project a success! The list was created by Senzing’s team of leading entity resolution experts, based on their real-world experience.

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Supercharge your data strategy

Data Insight

By Carmen Vicelich, Data Insight CEO We’re now living in the age of the customer. Consumers no longer compare you to companies down the road but to global brands like Uber and Amazon who deliver up seamless experiences every time. They show us they know us and use data to add value to their customers’ lives. The last five years has seen a real conscious awakening of the power of data and the need to use it to deliver an amazing customer experience every time, in order to compete.

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4 Tools That Leverage Big Data To Track Emails Better Than Ever

Smart Data Collective

Big data is being incorporated in many aspects of email marketing. It has made it surprisingly easy for organizations to track the performance of email marketing campaigns in fascinating ways. How Big Data Changes Email Tracking. No matter what your role is, if you work in the technology sector , you likely spend a large portion of your day dealing with email in some way.

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How data became the secret sauce to commercial and customer success in the 21st century

Data Insight

“ It’s no coincidence that Google, Amazon and some of the most valuable companies in the world today were built not on product but on data from the outset.” Carmen Vicelich, CEO. We are now living in a world that is increasingly driven by data thanks to the emergence of digital and cloud-based technologies and the proliferation of social mobility. As a result, there’s a dizzying amount of data at our fingertips, which has created a whole new level of business intelligence for companies to capita

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Taking an agile approach to analytics for a better, faster outcome

Data Insight

The key to agile analytics is speed and avoiding the need to always get things perfect, writes Daniel Parr of Data Insight. “Start small, create a basic data mart, then encourage your analyst to deliver speed over perfection.” The world has changed rapidly in the past few years thanks to technology and a new ‘always on’ mentality. As a result, we have seen a dramatic shift in consumer behaviour which has put them more firmly in control.

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The Big Payoff of Application Analytics

Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.

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Unfiltered.tv and Data Insight Partner to support business acceleration

Data Insight

Every business recognises to become great they need to make smart data driven decisions. Data Insight partners with some of New Zealand and the worlds largest brands to do just this. Unfiltered.tv, Founded by Jake Miller is dedicated to democratising the knowledge and wisdom of the world’s most successful business leaders. The two are proud to announce their partnership to deliver game changing insights on how to leverage the power of data and the amazing value it can create.

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How to get buy-in from the top table

Data Insight

Introducing & embracing a new data-driven paradigm often requires difficult changes to mindsets, skills & behaviours – Brent Dykes Did you know that if you Google ‘Data analytics’, 27,800,000 results come up! Data is fast becoming the new oil of the 21st century for businesses yet, despite there being so much information about it readily available, Kiwi businesses still have a way to go in terms of realising its full power and making it central to their business strategy.

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Create a data-driven strategy to fire up your business

Data Insight

By Carmen Vicelich, Data Insight CEO We are now living in a world that is increasingly driven by data thanks to the emergence of digital and cloud-based technologies and the proliferation of social mobility. As a result, there’s a dizzying amount of data at our fingertips. Data is the future The great news is that companies are finally beginning to understand the power and value of data as a business asset and how it plays a fundamental role in competing in the age of the customer.