What is customer analysis and segmentation analysis?
3AG Systems
FEBRUARY 17, 2019
Customer analysis may be the most important market segmentation analysis you can perform for your business. Without it, trying to find new customers, or selling more services to existing customers, will likely have limited success. Unless you really get to know your customers, your business won’t be a in position to meet their needs. The traditional approach to customer analysis is often driven by marketing because this team needs to understand the customer to target them directly.
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