Forecasting for Retail and CPG in 2020
Dataiku
NOVEMBER 13, 2020
While the backdrop of 2020’s global health crisis and economic uncertainty makes heading into the holiday season quite unlike years past, the U.S. is still slated to drive online sales growth. According to eMarketer , both Black Friday and Cyber Monday shopping days are positioned to surpass $10 billion in e-commerce sales, with their projected totals up 39% and 38% from last year, respectively.
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