Thu.Mar 09, 2023

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10 Ways to Use Machine Learning for Marketing in 2023

Analytics Vidhya

Introduction Machine learning is a powerful tool for digital marketing that uses data analysis to predict consumer behavior and improve marketing campaigns. Did you know Netflix uses machine learning to personalize its content recommendations, Amazon uses it to suggest products to customers, and Spotify uses it to curate personalized playlists for users?

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Use Observability for Better Digital Processes

David Menninger's Analyst Perspectives

For years various types of systems have produced log files to help with monitoring, debugging and performance management. Often, this information was used in forensic analyses of why interruptions in service or other problems occurred. In many cases, log files are still used this way. But systems have grown more complicated, and many more devices are instrumented.

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Name Based Gender Identification Using NLP and Python

Analytics Vidhya

Introduction For many applications, including online customer service, marketing, and finance, gender identification based on names is a crucial challenge. Given a large number of gender options and the variability of languages, it can be difficult to come up with a name gender identity classification system that is accurate across all languages. This article will […] The post Name Based Gender Identification Using NLP and Python appeared first on Analytics Vidhya.

Finance 295
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The CIO’s guide to smarter vendor negotiation: 10 tips

CIO Business Intelligence

In an IT marketplace marked by turbulence, inflation, and economic uncertainty, the process of contracting with vendors for technology products and services has gotten significantly more challenging for CIOs. IT leaders may find that prices are going up without an accompanying increase in benefits, with technology providers — less dependent on any one industry or geography — taking a harder line on deals, says Achint Arora, a partner in the pricing assurance practice at Everest Group.

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Get Better Network Graphs & Save Analysts Time

Many organizations today are unlocking the power of their data by using graph databases to feed downstream analytics, enahance visualizations, and more. Yet, when different graph nodes represent the same entity, graphs get messy. Watch this essential video with Senzing CEO Jeff Jonas on how adding entity resolution to a graph database condenses network graphs to improve analytics and save your analysts time.

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Key Factors Affecting the Time to Insights

KDnuggets

This report provides an overview of the key factors affecting the time to insights, including the benefits of BI and the need for tailored solutions.

Reporting 102
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Why IT communications fail to communicate

CIO Business Intelligence

One of my client’s business analysts solicited my opinion: “Is this a good specification document?” he asked. Long ago I’d learned — the hard way — the wisdom of the adage “When someone asks for advice, they’re usually looking for an accomplice.” So I answered his question with a question of my own, asking him why he had asked. “I gave this to a developer, who told me it was a bad spec.

IT 111

More Trending

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4 Reasons to Outsource Large IT Projects During Economic Headwinds

CIO Business Intelligence

Large IT projects are hard to execute, particularly when in-house staff are often pulled into their day jobs and distracted by other priorities. This can be costly for organizations. In fact, McKinsey suggests that early cost and schedule overruns can cause projects to cost twice as much as anticipated. One common resolution to this challenge is for companies to seek outside support to ensure success.

IT 103
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Simpson’s Paradox and its Implications in Data Science

KDnuggets

The importance of Simpson’s Paradox and why you need to consider it when working with data.

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Learn from IT Innovators at CIO’s FutureIT Dallas

CIO Business Intelligence

Leading a technically complex initiative can feel like you’re climbing Mount Everest. Find out what it’s actually like to scale the world’s tallest peak – and how it really does relate to your digital journey – from extreme adventurer Jamie Clark. Clark will join prominent IT leaders from around the region at CIO’s FutureIT Dallas conference, taking place March 29 at the Tower Club of Dallas.

IT 98
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Combat AI-Powered Threats with Cybersecurity Simulations & Other Practices

Smart Data Collective

AI has arrived in several business spheres. While the rest of the world is discussing its impact and dealing with changes in workflows, cybersecurity experts have long dealt with the use of AI in malicious attacks. Despite this experience, AI’s increasing sophistication has always resulted in security experts playing catch up. As attackers use more self-learning algorithms to penetrate networks, static security postures have become obsolete.

Testing 84
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Understanding User Needs and Satisfying Them

Speaker: Scott Sehlhorst

We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.

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Driving Customer Loyalty with Secure and Modern Apps

CIO Business Intelligence

According to a PwC report , one in three consumers (32%) say they will walk away from a brand they love after just one bad experience. Unlike personal relationships, loyalty in the consumer world can be surprisingly transitory. This gets worse in the digital world where it takes just a few clicks and minutes to uninstall one app and replace it with a competitor’s app.

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Enhance your analytics embedding experience with the new Amazon QuickSight JavaScript SDK

AWS Big Data

Amazon QuickSight is a fully managed, cloud-native business intelligence (BI) service that makes it easy to connect to your data, create interactive dashboards and reports, and share these with tens of thousands of users, either within QuickSight or embedded in your application or website. QuickSight recently launched a new major version of its Embedding SDK (v2.0) to improve developer experience when embedding QuickSight in your application or website.

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What You Should Know About Python Decorators And Metaclasses

KDnuggets

Learn the basic difference between Decorators and Metaclasses in Python.

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Creating an Alternative Law School Rankings Report

Juice Analytics

The The New York Times recently published a story: “Defending Its Rankings, U.S. News Takes Aim at Top Law Schools” ( paywalled ) about how Law Schools are fed up with the US News & World Report rankings, and how the magazine is fighting back. I was particularly struck by this passage: Ms. Gerken, the Yale Law School dean, and other participants suggested that the data gathered by the American Bar Association already provided good information for prospective applicants.

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Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You Need to Know

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

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How CIOs Can Drive Positive Disruption Through Global Macro-Economic Challenges

CIO Business Intelligence

CIOs have a significant opportunity to drive a transformation and innovation agenda in 2023. Despite the global economic outlook pointing to ongoing market disruption, inflation, and recession in many parts of the world, organisations are going to want to continue to invest in technology, and this will benefit both employees and customers. Research in the The Human-Centered Insights To Fuel IT’s Vision 2022 report, conducted by Reach3 for Lenovo, 2024, shows that 20 per cent of the Global 2,000

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How to Develop Team-Based Data Literacy in your Organization

Aryng

“They are just navel-gazing,” my boss told me. Many years ago, I heard this term after a meeting where most of the attendees acted like the meeting did not apply to them. If you are in ancient Greece practicing meditation, navel-gazing is the proper way to describe the position of your head. In modern terms, […] The post How to Develop Team-Based Data Literacy in your Organization appeared first on Aryng's Blog.

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Denodo Achieves AWS Data and Analytics ISV Competency

Data Virtualization

Reading Time: 3 minutes The Denodo Platform, which simplifies data management with real-time data access across myriad different data sources, can be flexibly installed on-premises or in the cloud, as a cloud-native implementation, to enable a wide range of use cases. Denodo has been. The post Denodo Achieves AWS Data and Analytics ISV Competency appeared first on Data Virtualization blog - Data Integration and Modern Data Management Articles, Analysis and Information.

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Quarterly Report Tips and Templates – How to Quickly Create a Quarterly Report

FineReport

Are you exhausted from creating quarterly reports from scratch everytime? A Quarterly Report is a crucial business report that needs to be created with care and precision. In this article, we will discuss the key points to keep in mind while creating a Quarterly Report, Quarterly Report templates, and how to quickly create a Quarterly Report. What Is a Quarterly Report?

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Manufacturing Sustainability Surge: Your Guide to Data-Driven Energy Optimization & Decarbonization

Speaker: Kevin Kai Wong, President of Emergent Energy Solutions

In today's industrial landscape, the pursuit of sustainable energy optimization and decarbonization has become paramount. Manufacturing corporations across the U.S. are facing the urgent need to align with decarbonization goals while enhancing efficiency and productivity. Unfortunately, the lack of comprehensive energy data poses a significant challenge for manufacturing managers striving to meet their targets.

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Denodo Achieves AWS Data and Analytics ISV Competency

Data Virtualization

Reading Time: 3 minutes The Denodo Platform, which simplifies data management with real-time data access across myriad different data sources, can be flexibly installed on-premises or in the cloud, as a cloud-native implementation, to enable a wide range of use cases. Denodo has been. The post Denodo Achieves AWS Data and Analytics ISV Competency appeared first on Data Virtualization blog - Data Integration and Modern Data Management Articles, Analysis and Information.

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Simplify data loading into Type 2 slowly changing dimensions in Amazon Redshift

AWS Big Data

Thousands of customers rely on Amazon Redshift to build data warehouses to accelerate time to insights with fast, simple, and secure analytics at scale and analyze data from terabytes to petabytes by running complex analytical queries. Organizations create data marts , which are subsets of the data warehouse and usually oriented for gaining analytical insights specific to a business unit or team.

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Vendor consolidation a hot-button topic for CIOs as they try to manage the tensions between innovation and efficiency

CIO Business Intelligence

CIOs have always had to find a balance between the need to deliver innovation and the need to establish operational excellence. However, this tension has become even more challenging in recent years. After several years in which businesses of all sizes and across all sectors were forced to transform rapidly in response to the pandemic, CIOs are now facing the need to drive optimisation and re-focus on the stability of the IT environment.

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A refocus on the hybrid working technology experience is now critical to employee satisfaction and retention

CIO Business Intelligence

Flexibility and lifestyle are critical concerns for the modern employee. While the “Great Resignation” – a trend that has caused unprecedented rates of employees quitting and churn over the past few years – looks like it is finally starting to ease , the changes it drove in how business is done will persist. Companies were incentivised to invest in employee welfare and development, and those that do that best are now seeing massive improvements in retention.

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The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Communication

Speaker: David Bard, Principal at VP Product Coaching

In the fast-paced world of digital innovation, success is often accompanied by a multitude of challenges - like the pitfalls lurking at every turn, threatening to derail the most promising projects. But fret not, this webinar is your key to effective product development! Join us for an enlightening session to empower you to lead your team to greater heights.