It’s Easy as A,B.C? A Refreshing Approach to A/B Testing
Dataiku
APRIL 27, 2021
Nowadays, there seems to be only two ways to correctly perform A/B tests. You can trust the black boxes from dominant platforms like LinkedIn and Facebook, whose testing APIs are powerful but increasingly opaque. Alternatively, you can do it by yourself and follow the best practices that seem to have been set in stone by the never-ending list of articles on the subject, such as “no peeking” or “segment your population beforehand.”.
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