What Is Data Quality and Why Is It Important?
Alation
AUGUST 5, 2021
What is Data Quality? Data quality is defined as: the degree to which data meets a company’s expectations of accuracy, validity, completeness, and consistency. By tracking data quality , a business can pinpoint potential issues harming quality, and ensure that shared data is fit to be used for a given purpose. When collected data fails to meet the company expectations of accuracy, validity, completeness, and consistency, it can have massive negative impacts on customer service, employee producti
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