Churn Prediction or How AI Will Become Your Marketing Team's Best Friend
Dataiku
JULY 19, 2019
To compete and stay relevant in a rapidly changing world, businesses need to embrace the idea of using data and AI for their marketing activities. This also means a changing dynamic in the activities and skills that marketers will need to have and to execute in order to implement marketing AI solutions. But it doesn't mean all marketers need to become data scientists overnight or vice versa - instead, the focus should be on collaboration.
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