Rebel! Refuse Report Requests. Only Answer Business Questions, FTW.
Occam's Razor
OCTOBER 4, 2010
Try this. Ask a famous blogger, a published author, a random twitterer or your mom how to succeed in web analytics, or how not to be a Reporting Squirrel. The answer will invariably be: Before you provide the data, ask the requestor what is the business question they are trying to answer. Then fulfill that need. It is a good answer. Most of the time they, Marketers /bosses /HiPPO's, ask and we puke data out.
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