Occam's Razor

OCTOBER 15, 2012

As my focus has evolved to getting companies to imagine and execute incredible digital marketing initiatives, I've discovered that my passion for the medium, my experience in creating innovative solutions, and — yes — my charm are sometimes insufficient to convince some CxOs to take their digital marketing opportunities seriously. Rather I've had to fall back on my trusty steed: data. :).

Advertising 136

Advertising Marketing Strategy Insurance 136

Nutanix

OCTOBER 11, 2012

When you are selling for an emerging technology company, a lot of things go against you, such as brand recognition, marketing budget, size of installed base and lack of executive sponsorship in most accounts. But, at least when it comes to Nutanix, customer support is not one of them.

Marketing 20

Marketing Technology IT 20

Nutanix

OCTOBER 11, 2012

If you are one of those early customers who made NetApp, we want you. If you are one of those business partners who made NetApp in your region and enjoyed healthy margins on every deal but are now seeing those margins slipping, we want you.

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