June, 2007

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Web Analytics: An Hour A Day

Occam's Razor

I am thrilled to say that my book Web Analytics: An Hour A Day has been published and is now widely available. Thrilled is perhaps understating it, I am giddy like a schoolgirl. There I said it. It has been such an amazing journey to write the book, and for it to come up almost exactly a year after I started this blog. All the hard work seems to be worth it when I hold my third child in my hands.

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Web Analytics Data Sampling 411

Occam's Razor

This probably impacts a minority of web analytics practitioners, normally only those with large websites with millions of page views per month / week / day. I know that there are lots of you out there. :). When you are generating that much data from your website with your javascript tag based solutions there are a couple of "delightful" problems: It starts costing you lots of money because most javascript tag based solutions are pay for play (seems fair, it costs them money to collect