Occam's Razor
AUGUST 23, 2010
Every believer in Web Analytics 2.0 knows that awesomeness comes not from answering just the "What" question but from also answering the "Why" question. What comes from Google Analytics, Adobe Site Catalyst, WebTrends, CoreInsight / NetMetrics and more. Why comes from lab usability studies , website surveys , "follow me home" exercises, experimentation & testing , and other such delightful endeavors.
Occam's Razor
AUGUST 9, 2010
The hardest nut to crack in any type of analytics is getting our decision makers (bosses, leaders, marketers) to take action based on data. The hard nut is not that we all are doing basic reporting about Visits and Bounces. Ok doing just that is lame. But still that's not all of it. It might shock you that the hard nut is not even that we, the people who "play" with data, the Analysis Ninjas if you will, are not leveraging custom reports and advanced segmentation and activity aler
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