Excellent Analytics Tip#5: Conversion Rate Basics & Best Practices
Occam's Razor
JULY 31, 2006
It is only fair to follow up a post titled " Stop obsessing about conversion rate " with this post. (Just in case you have not read the Stop Obsessing post that please read that first for more context). Conversion rate is a very important metric, used properly. Here is my point of view on the basics and best practices for measuring conversion rate.
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